Embracing Social Media for Your Multi-Passionate Voice

Episode 17 with Tammy Cannon of Cannon Social Media

Tammy Cannon is a social media marketer and staff writer for Social Media Examiner. She helps busy creative professionals leverage Facebook Ads, Pinterest, Instagram and SEO for more traffic, more sales, and more time to do what they love.

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Transcript

Hey, hey! It’s Andrea and welcome to the Voice of Influence podcast.   Today, I have Tammy Cannon with me of Cannon Social Media. And Tammy is somebody that I’ve known for a few months. I’ve been paying attention to her, watching what she’s doing with her social media Facebook if I’m inside of that and learning more from Tammy. She has helped me some with my own Facebook ads and things that just consulting along the lines of Facebook and social media. She’s also really creative and deep, so I’m really thrilled to be introducing you to Tammy Cannon.

Andrea: Tammy, it’s great to have you on the Voice of Influence podcast!

Tammy Cannon: Thank you, Andrea what a really nice intro. I appreciate that. It’s been fun getting to know you better as well and I’m just happy to talk with you today.

Andrea: Well, Tammy you have more than one business or brand, so I would love for you to explain to us just a little bit or maybe give us a summary of what you do.

Tammy Cannon: Yes, it’s kind of funny, I’ve been calling myself a multi-passionate-preneur (MPP), you know a lot of us that have businesses and maybe yourself have a lot other interests as well. And so for the past five years, I have been managing social media for businesses in my community here in Seattle and it got to be so hectic and stressful because social media takes up a lot of time. And so when you’ve got 10 or 20 customers at a time, and all of my clients were on a monthly kind of like consulting schedule, and so that’s a lot of work for one person. I never really contracted out. I never hired anybody. I didn’t want be an employer, so how to make a decision on what I wanted to do?

So two years ago now already, I can’t believe it, I made a decision to stop managing and just create online courses for people that I was managing for. I wanted them to have skills to go on and manage their own and so it worked out really well. So now, I create online course, teaching social media to the creative professionals that I kind of ended up working with, so that’s kind of where I’m at now.

Now my creative side…if you have other interest, it’s really hard to keep them under wraps. And so now that I know kind of more about the online world, it’s like “Oh you can really do so much with your hobbies as well.” And so now that I have system and strategy for Cannon Social Media, I’m applying that to some of my creative stuff that I love to do.

So I’m doing printables for social media, for professionals that they can do on Etsy and download just templates and all kinds of different things. And I also have a creative market shop for style stock photos because that was a need in my industry as well, finding images and people just struggling to figure out “Oh no, what am I gonna post today,” and struggling to find an image for something and so now, I’ve got a style stock membership you can go in, it’s all themed.

So if you are a social media manager yourself, you could go in and say, “Oh I have a garden clients,” and you could click on the gardening bundle and download images for Royalty-free for your clients. It was a need that I was like “Oh, I love photography and taking pictures so I can actually do this and serve my community as well.” So that’s what I’m doing now.

Andrea: What kind of need is there at this point in time for people that are doing what you were doing before you started this two years ago, so that the managing of the social media, what do you see is the need there? Is that something worth going into?

Tammy Cannon: Oh my goodness! It’s a huge need for sure because with the clients that I had, had a lot of small businesses but they were like restaurants and you know, multimillion dollar businesses but they were run by the owner who’s at work every day, you know, managing and doing things. They just don’t have time to promote their businesses on social medial because it can take 20 minutes to craft a really thoughtful Instagram post.

Andrea: Yeah, don’t I know it?

Tammy Cannon: Yeah, you got to research the hashtags, you got to get the just images right. You need to figure out what you want people to do if they click to read your comments, the call-to-action all that stuff. And a lot of business owners just don’t have that strategy to know what to do. So it’s very scattered and very fragmented, it’s not a branded Instagram feed and so there really is a need for professionals to go in and clean things up and make everything _____ consistent.

Andrea: I’m usually waiting till the end to ask people more about their offering and things, but this just really comes to mind. It makes me wonder if some of the courses that you offer, the classes and things like that would be really good for small business owners to have somebody in there company even to do or to take and learn how to do social media part of the time that they’re at work.

Tammy Cannon: I know and that’s one of the courses that I’m thinking about for 2018 is a course for social media managers because there is a lot to learn. But if people want to jump into the free resources that I have and just kind of dig around; I have a lot of things like profitability calculators for Facebook ads if people are managing ads for businesses. I’ve got an ideal client worksheets and all kinds of stuff in there that I think people could get some value for. And easiest way to access that is to text the number 44222 with the phrase all one word freeresource and they’ll just get right in.

Andrea: So what exactly got you going into social media marketing in the first place? What other kinds of things have you done in the past? I remember that you had a food blog in the past.

Tammy Cannon: Oh yes! I feel like it’s been so long. So way, way back I graduated from Washington State University with a marketing degree. So I’ve always been sort of in that realm, you know, sales and marketing and traveling around the globe. So when social media came out, this new kind of marketing and this just obviously intriguing to me as just like that next step that you are learning in school and college at the time.

So I just kind of immersed myself in Twitter. That was my very first kind of…well, I did have a Facebook page, a Facebook personal profile, you know, everybody was doing anything much with that at the time. But then Twitter was really coming on strong and I just love the access, how easy it was to use, how quick it was, how clever you had to be because you only had 140 characters at the time. So I actually jumped on there and at the same time I was taking pictures and doing some food photography and decided I would I start a blog.

So I did that in 2010 and what I found was a really neat community in the Seattle area of food bloggers. It’s too tight-knit down there and I’m about 30 minutes north of Seattle but it was just such a cool time to meet all these people. Well, after a white, a few of us decided to meet in person and back then, it was called tweetup, meetup and so we actually meet…the person I was talking with, we met at her house and then I think it ended up being like 10 of us. And we laugh about it now because it was such a new thing. I’m like “Oh my gosh, I’m gonna go and meet these people in person. This is gonna be so crazy.”

It ended up being so neat and I’m still friends with these people now. It’s such a neat thing. And so what I decided to do after food blogging was in my community, I live in a small town called Snohomish, Washington and it’s the Antique Capital of Northwest and we have a lot of boutiques, a lot of little restaurants sits along the river. It’s such a clean little small town USA place.

And one day, I was walking and noticed that one of the stores in my community had closed. And then I thought, “Oh my goodness, I wonder if I could help businesses in my community use social media,” not that I was going to save the business but it was like I just put them into together and I thought, “I wonder if I can do this for small businesses and be of value.” And so I just kind of stepped out into my community and at that time, there was an organization called the 360Projects. I think it was called 360 or something like that.

Basically, you go and you pick three bricks and mortar shops in your town and you spend like 50 bucks a month at each place and that would help support them. If everybody did that, that would ensure your small business community stayed healthy, the taxes stayed in your community and all that and it just really resonated with me. So there was an event and the founder of that organization came to speak to the community and I happen to be there and so did the executive director for economics in our city.

And I just so happen to start talking to her and she said “We need to start blogging as a city,” and that was my first customer. So it was just how it worked out and just kind of fall into my lap and then there, I round up getting a lot of clients throughout my time. I’ve served over a 100 in the last five years helping manage social media. So it was a lot of fun.

Andrea: So when you were the food blog, was there any income involved with that for you because I know some food bloggers and that could be a struggle.

Tammy Cannon: No, I was not monetizing at the time. I didn’t know how. I just knew that I loved writing. I loved cooking so very much and I just had a blast doing it. I did get hired to do a couple of blog post for other people and also having people pay for my photos, so just little side stuff that comes about when you’re consistent. But I just didn’t really follow through with it and then I have the idea of just going into business for social media and managing for businesses. So I didn’t really did anything with that long term. I wish I had but I can always go back to that but that will be something next.

Andrea: So what is it like to being a multi-passionate-preneur? I think that most of the people listening are really interested in many different things and it’s hard to choose. Do you recommend that people pick one thing for a while or do you say just go for it all or what are some of the struggles you face as multi-passsionate-preneur and how do you make it work?

Tammy Cannon: It’s really interesting. I mean, you do have to pick one thing you know. I feel like the social media marketing that was something that I was already making money at. I was already doing it. I already had leverage there and so I think once you get to that point then you can kind of start creating on the side. Now, before I was earning money with the creative stuff, I really just kind of put stuff together, got an Etsy shop didn’t really know about Etsy SEO at the time. And so you know, I think most people kind of do that sort of thing, they don’t really know how to put the passion behind what you’re excited to do and so it didn’t really go anywhere then they’re so excited.

I think the struggle is you get so excited about all these different things and once I learned something in my social media business that I see I can apply to my creative business, and I get so excited and gung-ho but then you burn out so quickly. Then I have to go “Alright, I’ll just put that aside for now.” So for instance, two years ago, I started a third business. It’s still on the back burner. It’s still there kind of _____. I haven’t had a chance to do anything with it because I’ve been so busy with the social medial, but I love gardening and so I have theflirtyherb Instagram.

And so yeah, I was starting all of these. I had three things going and I was gung-ho, so excited. My creative business was kind of ticking off. I had Sue B. Zimmerman mentioned me in her Instagram. She did a whole Instagram series on CreativeLive. So she mentioned my business and shared about it and so that was really fun but then it was like I have to fall back on what I was doing at the time, which was managing. So I think it’s really difficult…you can’t do everything but if you’re OK with being patient and seeing things for the long term, if you can appreciate that then it’s easier.

So theflirtyherb really I post very inconsistently. I’m not really too worried about it and in 2018 or even ’19, I’m thinking so far ahead that I’ll be in a position to really get back where we have a whole 30-day healthy eating challenge, I’ve got it all on add-ons. People do sign up and I’ve got figure out how to turn that into master class. As much as I’m learning with Cannon Social Media, I know that I’ll just be able to apply that but it will just be awhile and I’m OK with that.

Andrea: Yeah. It sounds like a lot of spinning plates. If you could just get one plate to spin on its own then you could go to the next one.

Tammy Cannon: Definitely.

Andrea: And keep moving and adding. OK, so here’s a really weird question maybe, I do a lot of work with people trying to figure out their personal brands, trying to figure out what their main thing is, how to tie it all together and keep everything aligned. So this is interesting to me because you have all these different things going and you can’t do it all at the same time, which I understand too. Have you ever thought about turning any of it into just a personal like a personal brand that would somehow align these things, or do you feel like they’re just two separate to ever bring it all together and under Tammy Cannon for example?

Tammy Cannon: Yeah it’s a good question because I’ve seen the trend of people doing that. So someone that comes to mind is Melyssa Griffin, but she started out as the Nectar Collective and that’s kind of how I found here and then she decided to brand everything under her name. I didn’t see value in doing that moving ahead. I think for me, I think in segments so I have to divide everything out myself.

So Cannon Social Media, I have Emma Fox Creative and then I have The Flirty Herb and so when I’m focusing to any of those, in my mind I can keep track of like “OK, I need to stay focus, this is the garden business. This is the cooking business.” And so whatever that ends being, I know that_____ and I’m focused. If I put it all under my name, I don’t know if that would make sense. I could definitely do Cannon Social Media and Emma Fox but I don’t know. For now, I just feel like for all I can do to manage everything is to _____ in a compartment.

Andrea: Yes I’m sure, it’s an interesting idea. So that’s the reason why I’m curious if you’ve ever considered it and I really love finding those connections. It’s like a game for me or something but I also like the idea that we are a whole person. Yes, we do have different sides to ourselves and gifts and interest but somehow, they are aligned in us. So whether they are aligned under your name in marketing or not, it doesn’t really probably matter because we are still _____.

Tammy Cannon: Yeah, yeah!

Andrea: Have you always been really creative and did you always feel free to be able to just go after these creative endeavors or was there ever anything that was sort of making you feel like you couldn’t do that or shouldn’t do that? Have you always just been creative like that?

Tammy Cannon: Yeah, I remember in sixth grade, I was always pretty good at writing. I wish I could find it now. In sixth grade, I remember those so well. We had an assignment and we had to write about a crayon color and so I wrote this whole thing about the color blue and just went on and on and so my teacher liked it so much. She gave it to the principal and they read it to, you know, we had an assembly. So I was really proud of myself and that little written piece of work but that was kind of when I knew I can really describe things and really have empathy for a story.

And so I’ve always been just curious about people and curious about things and feelings. So I’ve always been able to kind of explore that and also not be afraid to fail. I also paint with acrylic paints. Yesterday, I was painting something and I was “Oh my goodness, what is wrong with me.” Some days are good and some days aren’t good. It’s like taking photographs. I mean, you take a hundred and maybe five turn out, but you have to be willing to fail and just jump on whatever it is because you’ll never know. You’ll really spend time doing it and make the effort. People get worried it’s not perfect so then you don’t get anything done. I’m definitely willing to just get it out there and make progress and not worry about things being perfect.

Andrea: OK, so Tammy, I know that you have three teenagers at home, is that right?

Tammy Cannon: Yeah, three.

Andrea: That’s amazing! First of all I wanted to ask, do you do what you do like fulltime? Do you find that your job in your business comes in conflict with your schedule with your kids or how does that work for you?

Tammy Cannon: Now, my kids are 13, 14, and 15. I have two in high school and one left in middle school next year and so they’re gone during the day. And so from September to June basically, I really work fulltime at this business and get everything done what I need to do while they’re gone. They get home between 2:30 and 3 o’ clock in the afternoon and so my work day ends then as soon as they get home. But not every time, if I’m creating a courses or something like that, I’ll say you know, “I’m just recording another video.”

So they know the deal and they know in my office that I’m working so they know those boundaries are there and I try to respect our schedules. So when they’re home, I try as much as possible just to be off the phone. I try my business to be automated so that from the time they get out of school in June, like this is their first week out for the summer, I don’t really do a lot until they go back in September.

I have everything set up on automatic. I have my teachable school and so all of my courses are there. So I continue to, you know, every week, I blog if not through. I’m supposed to blog every week. I’ve been off my schedule without, but my goal is to blog every week and release that on Thursday and then I’ve been really consistent with my podcast that comes out every Thursday as well, and so I can batch that stuff ahead a time.

Andrea: What do you mean by batch?

Tammy Cannon: For instance, we’re talking in the summer of 2017, I have an Instagram challenge coming up for the month of July. And so what I’m going to do is to record all four weeks of my podcast that’s going to be part of the challenge. So even if you’re not literally in the challenge and opted in to, you’ll get the emails that I’m going to send out and still be able to listen to the podcast. So I’ll record all four of those probably this week and then I’ll just batch them into my host and schedule them for release in the future.

So they’ll automatically go out and that’s something that I did for myself that I really had to learn to do. As much as I can, put things on auto batch things so that their schedule and then I don’t have to really babysit anything. We’re going to be going to Europe this summer but I’ll know that my business is kind of going on its own and I don’t have to deal much for the summer. So I just have a set up that way for my schedule so that I can enjoy my kids and you know all the fun stuff that happens when the sun is out in Seattle. We take it out because we haven’t seen it for nine months so it’s really, really hard to get myself set up so that I can do that.

Andrea: That’s great! I am definitely working towards that being able to batch and everything but that was one of my goals for the summer too is just be able to focus more on my kids and things but there’s still these little things that come up. So when your kids are home then at night, are you on social media?

Tammy Cannon: Oh good question, so you mean like posting to Instagram and Twitter and all that stuff?

Andrea: Yeah

Tammy Cannon: So yes, throughout the day what I have discovered is that there are little pocket of time where I always have my phone because I do manage Facebook ads and so I’ll take one or two clients a month and manage. And so once I get everything set up, I do have to check in on ads, make sure they’re within the parameters that I’ve set, you know per lead, price per lead. I want to make sure all that’s good to go. But I do have pockets of time where I’ll grab my phone and post on Instagram and I really had to plan both ahead of time as well so I’ll know what my next line Instagram post going to be.

And so I schedule those in grum.co management scheduler that you can use for Instagram. I’m not very good at this all the time but my goal is to have at least the next nine I know what theme is going to be. I’ll know what the call to action is and so that my Instagram is more branded. So it makes it easy when they are home. All I have to do is just post it and have all the hashtags in my notes app so I’ll just copy those and paste them over and the comments. And I’ve gotten better just to be able to do that in a few minutes other than 20 minutes. It works out but yeah and then I try to spend time with my husband too and not have any work in.

So this summer as an example, I will work in the morning from 6:00 to 10:00 because they’re sleeping pretty much and just kind of starting the day rolling around at 8:00 or 9:00 and they’re not really ready to do much until 10:00 or 11:00 on lazy summer days. So I’m going to use that time but it’s just going to be my time to get as much done in the morning so that I can be with them in the afternoon and use those pockets of time to tweet and do Instagram and stuff like that.

Andrea: Alright, so this is what I’m really interested in right now, the fact that you are so knowledgeable about social media has to be helpful as a parent of teens.

Tammy Cannon: Oh my goodness! I can’t tell you how glad I am to have the knowledge but it’s like a double edge sore because I know too much almost. The fine line that I have to walk where I’m not invading their privacy too much as a teen, I mean I can’t even imagine of that stuff that my parents could have found out about you know you don’t want. You don’t want your kid doing those things but you also know that they are going to make bad decisions and then some of them are natural consequence types of things where they learn on their own.

But then there are other things where your parents need to step in and so sometimes, it can be a bit overwhelming to know where to draw that line. I have an example and this was years ago. I’ll just say one of them fifth or sixth grade and we were our way to school. At the time, I had to drive them to their elementary school and I noticed that one of my old phones was missing. So long story short, I said something about “Well, you know, I guess I can just put the GPS on and figure out where the phone is and then I’ll know where it is.” Well that scared sad child so then throw the phone in the back seat and so therefore didn’t get in trouble for anything.

But stuff like that you know then they’re like “Oh they can track this phone.” “Oh no, I better not follow through with this bad decision.” And so we laugh about it now but it’s like “OK, there’s a lot to know.” Another one of my kids, I found out they had posted on Instagram after I had taken their phone away and so I’m thinking to myself “How are they doing it. They have to have a device.” So I go and asked and the child says “Oh I just used the computer.” And I’m like “No, you can’t upload photos direct from my computer.

So just little things like that that most parents maybe wouldn’t have known a few years ago, I was able to be like “No, that’s not true.” Then they’re like “Oh, I’m _____.” So in that regard, it’s dead but you just got train them to hope they make better decisions and not be dishonest and move forward. But yeah, there is a fine line especially as they get older and they way the use social media is so very different from the way we use it. I don’t even know all the ins and outs. It really bothers me how they do it differently. I try to ask them questions like “What is streaking? What’s being left unread?” There are so many little things in their world that we just have no idea about. It’s pretty insane.

Andrea: Right. Do you have any insights into why or how kids use it differently than adults?

Tammy Cannon: Yeah. So for Instagram as an example, most teenagers are going to have main Instagram account but they also have what they call as spam account. The spam account is a secondary account which only has their good friends, or friends of friends and they compose anything they want to any type of image whatever it might be and it’s only going to those people.

And by the way, all the teens have private accounts but yet they’ve get thousands of followers because it’s just a word of mouth, oh it’s my friend’s, cousin’s, brother and their friends and friends Instagram but everybody’s private. So it’s so different than how we use it as adults and how we use it for business.

Andrea: I know that you have an episode on your podcast recently where you talk about teens and what it means that streaking on Snapchat and things like this, so I will definitely include that in the show notes because I think that any parent would be really appreciate understanding some of those things a little bit better.

OK, so Tammy, now there are some people listening, the Influencers that’s listening might be somebody that has a speaking business for a while or they’re considering breaking out on their own to do counseling or something along these lines and have this business but they don’t really love the idea of social media and aren’t exactly sure about to do with social media. Maybe they’re even starting a blog but they’re not sure what to do with social media, do you have any suggestions for somebody in that situation or maybe it depends on the person but where they should get started. What are the first steps?

Tammy Cannon: I think for anyone that’s looking into social media or maybe even blogging or doing a video blog, I think the first step is to figure out why you want to do it. I remember when I first started managing and social media was new, everyone was just like “OK, we got to jump on and get on there,” but there’s no strategy and there’s no consistency a lot of the time and that’s because there isn’t a good reason why. They haven’t figured it out so for instance if you’re a restaurant, you do want people coming to spend money at your restaurant and so that’s kind of the end goal. And then working backwards from there, you know what kind of things, what entice people to come in to the restaurant.

And so for any business, I think you need to really figure out, do you want to get paid to be a speaker so therefore you got to go on social media and maybe you get advice on speaking or do behind the scenes of how you prepare for a speech. And all those can be done on a website with a blog post, with Instagram images even through Twitter. So I think if you have a strategy, know what you want people to do then it makes it a lot easier to get started.

And to get started, I think it’s important to think in terms of traffic to your website because your website is the hub of everything. That’s where people can get to know you a little bit more, connect with you, work with you, and definitely have a work with your page. And then a weekly content whether that’s a blog or video or tutorial that can post on your website and share it via social media that’s going to drive traffic back to your website because I think the end goals is always to make some form of money. If you’re in business to make money and so if you think how am I making money with this business and then work backwards in giving people what they want, giving them value so that they will want to purchase something from you in the end.

Andrea: When I first started blogging it was basically three years ago and the thing to do with that time was to get on Facebook and create a Facebook page. And so that’s what I did, I created a Facebook page and invited people to like it and it was pretty simple for me to spend maybe $5 every time I posted something on my blog to get it to reach thousands of people, a couple of thousands of people maybe which was awesome. And I’ve certainly noticed that now to get the same amount of people to see that post, it would take maybe $30.

So when it’s worth it and when it’s not worth it to spend money? How do you make that decision? Do you have any suggestions about that on whether or not to just post or create ads or something like that for somebody that maybe just have some information for their friends to share? Or how do you figure out whether or not it’s worth it based on the product that you’re selling and things like that? Do you have my any facts on that?

Tammy Cannon: Yeah. It’s a whole big process and so my strategy with the whole thing is to come up with a logical sequence or like a path to purchase or a lot of people call them _____. What’s the _____, what’s the strategy, or what’s the path to purchase? And certainly one of them is if you’re writing blog post to value, you can boost that post. You know, they always want you to send money advertising on Facebook, Facebook loves our money so there’s always a chance to do that and now with boosted post, you can actually tag what type of person, you know what their interest are.

So it’s gotten a lot better. It had a bad rap for a while just posting a post but if you want to do that just to create brand awareness, just to get people over to your website, or to read your content, the best way to go about that is use that as a lead generation opportunity. So have a call-to-action inside your blog post whether that’s a free worksheet that helps bring more value to the blog post or maybe it’s a tutorial video that they can sign up to watch, or maybe you have a direct to sales inside of your blog post that sends them to a online course or something. Have something that you want them to do once they get there that is on the path to purchase.

And so the very first thing that you will get is an email. That’s definitely where to begin, start building your email list because not everyone is ready to purchase from you but if your articles are helpful and they’ll find themselves going back to your website like “Oh that’s a really great content. I wonder what they’ve got going on this week.” And so then you’ve got a situation where you’ve done such a good job with your content that people are seeking you out and you don’t have to pay for that and you’re getting leads for zero dollars. That’s certainly I think; boosting a post, running a conversion ad, figuring out, or branding pages there are so much to it. They’re very basics if you are blogging and do have a lot about of value to share and you’re really thinking about your ideal customer then certainly get them over to your website, drive the traffic with a boosted post if you want but have something for them to do when they get there.

Andrea: That’s great! OK, so I know that that’s pretty complicated for people that have maybe just started, but you need to understand at the same time that it is a little complicated and that getting your message out there, there’s many different ways to a message out into the world. And if you are thinking that you would like to do it online which is a really wise move in my opinion then it does require learning new things and Tammy is a great person to learn those things from when it comes to your social media strategy and things like that.

So I definitely want to encourage you to check out Tammy and the things that she has to offer, which I asked her about just a minute and then also if you’re really looking for that why, your why and your purpose and you’re trying to figure out what is the direction that I want with this message of mine then I can help you with that. You will find links to both what I offer and what Tammy offers in the show notes and I hope that you’ll check that out because I think we both have some freebies too. So Tammy why don’t you tell us about where people can find you and what you have to offer.

Tammy Cannon: Sure! So I’ve got the Free Resource Library and the easiest way to access that is the number that I gave earlier, so texting the number 44222 and then just type in all one word freeresource and then you have an opportunity to opt in and get inside the library. I have lots of goodies and fun stuff. You can also access, if you want to check out my classes, I’ve got some fun summer time challenges coming up that people can take a look out at Pinterest and Instagram and so you can access that. I have a bit.ly/cannoncourses and they can check everything out there too.

Andrea:   Awesome!   Well, Tammy, thank you so much for taking time to share with us your expertise and your story and I did like the extra a little bit about teenagers that was helpful.

Tammy Cannon: Oh thank you for having me. I appreciate it, Andrea, this has been fun.

Andrea: Definitely check out her stuff and I look forward to seeing you more on Facebook and Instagram. We do have a Facebook group for the Voice of Influence at this time, so go to Voice of Influence community. It’s a Facebook group so you go ahead and you just ask to join and we’ll have a chat. So thank you so much and use social media to your benefit and go make your voice matter more.

 

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The Four Elements of Your Voice of Influence

Voice Studio Episode 12

I am so excited to share this episode with you today because this is the introduction to the hearty nourishment I hope to provide through this podcast. If you’re wanting to develop your impact, today I’m revealing the four elements I believe make up a Voice of Influence.

Not mentioned in the episode is the fact that there is an inward awareness and development and then there is an outward awareness and development. The inward elements are Identity and Core Message. The outward elements are Creative Contribution and Strategy.

We’re getting down with the good stuff of purpose and calling here today. Enjoy!

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…where I will be doing a Facebook Live going into more depth on these elements on Saturday, June 3rd. If you’re reading this in the future, check into the group. There will likely be a number of posts about these elements in the future!

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How to Dress Your Identity & Message

Episode 11 with Author & Stylist Toi Sweeney

If you think you know what fashion is, Toi Sweeney is going to blow your mind in this interview. This interview isn’t about superficial tips to be sure other people like how you look, oh no! In fact, this is what I said in the middle of the interview:

“People are going to you for fashion tips, but what you’re giving them is identity.”

In the first few minutes you get to hear us discuss our experience of working with each other when I went to Philadelphia to get styling assistance from Toi. It was a blast and I am sure you’re going to love this interview with author and stylist Toi Sweeney.

Mentioned in this episode:

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If you are interested in learning more about your own identity, message and business, check out my one to one offerings here.

Andrea: Toi Sweeney, welcome to the Voice of Influence Podcast.

Toi: Thank you so much for having me. I’m so excited to be speaking with you today.

Andrea: I don’t think we’ve talked since we did shop, since you shopped for me in Philadelphia.

Toi: It was so much fun. It was so much fun.

Andrea: Oh my goodness. Well, we’re going to tell everybody about that but first, let’s tell the Influencer listening where we met, shall we? Do you want to do the honors?

Toi: Oh my goodness, sure. So we met in the Fascinate Advantage advisors’ group. We were two of what maybe like 14 exceptional leaders that are in that advisory group and it was really, really, really fantastic…fascinating I might say.

Andrea: Indeed, always. And if you’ve been listening to the podcast for a while, you’ll know that sometimes I talk about this Fascinate Assessment because it is something that I use to help me understand people’s voices, to understand what they’re communicating and how they’re communicating that to the world and how other people perceive them. It just seems like a really powerful tool. Have you used it a lot with your clients and other people since we took the class, Toi?

Toi: Honestly, since I’m finishing my book, I hadn’t use it that much as I would like. So I was really excited about meeting you and then being able to communicate that because you were kind of helping to test drive my big idea about how I would use it on my clients. And so as you’ve been probably talking about on your podcast with all of the different archetypes you know if you are Maverick Leader and I’m the kind of or whatever then what is that look like when it comes to your real identities. So I really wanted to play around with that a little bit more and you gave me the opportunity to do that so that’s why I have to make sure I thank you wholeheartedly for that.

Andrea: Oh my goodness. Yeah, it was a real privilege. So after we met in this Fascinate course which was a virtual thing, we actually got on the phone and talked about business and Toi’s book that is out now. And we were talking about these things and then she started talking about branding and possibility of using me as an example. So I was all about that because I’m somebody who, I so want…you know, Toi, I really want to express who I am on inside and let that come out but at the same time, I’ve been hiding it for a long time.

So when I found out that my archetype for the Fascinate Assessment was the Maverick Leader and that’s innovation plus power which means the language of creativity plus the language of leadership, that wasn’t was I was expecting. And I think I have been softening my voice and my self-expression for long because I don’t want to appear too bossy, you know, powerful I guess. So when I took the assessment and that’s what came out, and I was like “Oh my goodness, I…”

And I started looking at myself and my clothing, and I already knew that I wasn’t very trendy but fashionable. But I mean, you know, I walked in to this shop with you, you had already….anyway, when I walked in, I had on very blend clothing. I had tennis shoes, jeans and this very plain like navy blue shirt.

Toi: And that was okay.

Andrea: Yeah, it was okay.

Toi: You haven’t had the Toi Sweeney experience yet.

Andrea: No.

Toi: So that was okay.

Andrea: Yeah, but when you looked at that, it communicates a different message than probably what my voice really communicates which is that creativity and leadership and it wasn’t very powerful image, my clothing. So anyway, Toi ended up going through process with me ahead of time that helped her identify some things about how she wanted to help me convey who I am. So Toi, why don’t you tell us a little bit about what you did?

Toi: Well, the first thing that we talked about was I wanted to talk to you about your mission. We talked about your vision. We talked about your values, you core values, your perceived value and all of those things and then what’s more important to me was just a little a little talk about your image where you are versus where you want to be. And isn’t just the way every aspect of our lives are so we want to be here but we’re actually over here.

And so once we kind of talked about those things, I think and pictures. So as you were talking to me, I was listening and kind of formulate in my head what I think you should look like. Then as per the usual with my clients, I give them my style test which is just kind of tell me to pick the right items off the rack, which is going to tell me that you like separates over dresses.

It’s going to tell me you know your level of comfort if you prefer sneakers or strappy sandals that when you walk into the room, do you care more about being powerful? Do you care more about being innovative? Do you care more about being comfortable at the end of the day, because if you’re not comfortable then if you’re speaking in front of a crowd obviously, right then you’re not going to be your best self. And my greatest intention is to always lead you better than I found you. And not knowing necessarily in a negative way but just like, you know, I want to do my part to encourage and inspire you as well.

And so we just talked about all of those things, and so we did your style test and it just revealed that you really love feeling in being effortless. There’s a level of comfort there but at the end of the day, you want to be powerful but you also really want to be very comfortable. So we decided that we’re going to give you a very effortless style but that speaks to the Fascinate, you are an innovative leader and that you are very creative. If anyone has ever had the opportunity and the privilege to speak with you regarding your business, you have ideas. I tell you, you’re doing this all the time.

And so I wanted to take all of those things and just really incorporate it into your look and so that’s what we did. So after that when we hang up the phone, I looked at your skin color, your eye color, and your current hair color and I looked at the colors that were going suit you best. I think I reached back out to you and said the most important question “What do you wanna say, what do you want to say?” You know, because you can do all those things and what’s a normal image consultant would do.

So all of those things are as for normal, but for me I took that all information and I felt through it through your brand and I felt through your Fascinate Advantage and then I helped you kind of create this unicorn if you will that looks so… I mean, if anybody have seen the after pictures that was so effortless and it looked like it took no time. But honestly, it was a lot of work, right?

Andrea: For you… I thought it was pretty effortless myself.

Toi: Which is should be for my client. Yeah, it was effortless. You show up and everything is done for you. You just tried things on and when we’re kind of we’re through what we’re going to purchase and why we’re going to purchase it. And then we grouped it all together and then you were pretty much finished unless the next step is that you’re travelling and have a big event and then I’ll come over and you know how to get packed and put some different outfits and stuff together.

So that’s the main thing that kind of sets me apart from other fashion stylist and other image consultants is that I care so deeply about your voice and the message that you’re conveying. And you know, you really, really walk into a room and before you say one word, people want to get to know you. You are so fascinating in the sense that they come over to you. So you don’t have a message that you go over to them, because it is the conversation piece like “Oh, I like that jacket. Oh I like…you know whatever.” It’s just that I really want you to be able to walk into the room, feel your absolute best and crush it and I think you did that.

Andrea: Oh my goodness, yes. So I’ll share my perspective as somebody coming in. I travelled a long way to get to Philadelphia, which was amazing and I walked in and you brought me into this dressing room that was huge and there’s clothes, like so many clothes lining the walls already. She’d done all this work previous to me coming. So all she had me in the nerve. She was on the floor, so she started having me tries things on and I think it was maybe the second thing I tried on. I was just like my whole being in countenance and everything sort of lifted because I was like “What?”

Toi: And I was nervous because you were saying anything at last. I was thinking “Oh man, I might have messed this one up.” And you looked in so cute and you were looking at the mirror and you were smiling and you started giggling. You have my favorite laugh in the world and you started laughing and you like “Yeah.” And I was like “You like it?” And you like “Yeah, I like it a lot.”

Andrea: Oh my goodness. I could not believe what I was looking at the mirror.

Toi: It was great!

Andrea: It was. People have asked me since then you know, “Would you have picked these clothes off the rack?” And I said “No, I wouldn’t have because first of all I don’t know anything about fashion. But second of all, even if you told me there was this big line up of things that were fashionable; I wouldn’t have the guts to pick up stuff off the rack because I just don’t feel confident in my ability, first of all. But also just understanding the fashion, understanding what fits me like I wouldn’t have known, you know. I just wouldn’t have known.

And so when I put it on, it was so different than anything else that I owned and then you put shoes on me and different pair of pants and what not, and I just about fell over. Because I was like “Oh my gosh.” And there was this one girl that I had in mind but she’s in her 20s and she’s the cutest little thing and I saw myself in the mirror and I’m like “I’m just like her. I look like her,” and I’ve been admiring her and her style for so long and I’m like “Oh my gosh.” You just said to me, years have fallen off of you.

Toi: Yeah, I mean there are so many A-ha moments in that fitting room, you know. I think that we walked away with you looking a lot younger. The most important thing that I do for my clients and then I stressed in my book is that “You wanna look relevant.” So it’s not about the trends. When we were picking items, we don’t mean a $5,000 dress or a $2,000 shirt or anything crazy like that. It wasn’t this like costume made pieces. It was really, really about at the end of the day making you look longer, you know less essentially the parts of our bodies that we love until we can work on the other stuff. We might want to talk some stuff a week for now.

Andrea: Yeah exactly.

Toi: You know, we talked about…and we did that. And so I was saying you know, “See the difference if you put this top on?” And then you took it here and we tied it there. If you’re like me that tend to gain weight in your belly, you know, I know how to make myself look long and lean because I’m only 5’3”. And so it was just manipulating basic, classic, beautiful clothing just to make you look your best and then adding the right accessories.

And so you showed up and looked like you came to shut it down. I have to tell you what blown me away the most about the shop, it wasn’t what we did in the fitting room but I have to tell you like the next day, we shoot some pictures and we did all that stuff but it was after everything was completely finished.

And you could have put back on your clothing that you travelled in and you didn’t. And you put on this gorgeous denim top, which was a basic denim top and I was like “We’re not doing the button-down.” We ended up doing like more of a pull over because button-downs for anybody is they’re very difficult to wear. And you saw that because they tend to open, if you have to put it down and if you don’t have the fattest belly then it folds there.

So you put that on, you put your new jeans on and you had your new fashionable sneakers on, because again, it was your style about effortless and it was very polished and it was powerful in the sense. And you looked a million dollar and all you were wearing was like denim on denim look. You know what I mean, like were sitting in a restaurant and having brunch and I’m looking around and I was like “Does she owns this restaurant?” You looked like you belong there.

Andrea: Yeah, my confidence level just walking into that nice little restaurant that we went to, I mean, it was just so different. Even the shoes that I was wearing, I always wear tennis shoes because my feet hurt all the time. But you got me shoes, you found me shoes that didn’t hurt my feet but was cute and that’s what… So anyway, walking in this different kind of shoes and let alone the hair and makeup and the clothing, I felt so much more…I just felt like I was standing in my power.

Toi: You looked fabulous. I mean, it was so obvious. And I just kept saying like “Look at her, look at her confidence.” I mean the way you sat or everything. You spoke differently.

Andrea: I did.

Toi: I mean everything about you completely blown me away and I mean it wholeheartedly. I was in awe of what we accomplished. I really, really was and then you went to read your post afterwards and I just like you know, I got to see this like 5-year-old giddy little girl giggling in the fitting room and you walked out this fabulous woman that looked like she was so ready to take on the world. It was awesome. It was so awesome.

Andrea: Yeah and it was wild. I got a speaking gig like the next week at a conference and I was “Oh my gosh, I have my weeks’ worth of clothing and I’m gonna rock it.” I just felt so amazing just knowing that I was prepared in that way so that I could bring my best. I honestly, I think I have always felt really uncomfortable. I feel very comfortable in front of a crowd but as far as my appearance goes, I’ve sort have done it besides the fact that I don’t feel comfortable in my appearance, like I’ve sort of reason above the fact that I don’t feel that great about my body or that I don’t feel that great. But when you put clothes on me, it was like “I felt great in this body too, like I don’t even care.”

Toi: Absolutely. Right, I mean because at the end of the day, you know like I have in seven days, I have to go on television, and you know I got on the scale this morning and I was like “Oh so, the last 45 days, you have been finishing your book and doing this different tours speaking engagement and all those these things and you’re not taking care of yourself because you decided that it was going to be okay that you went all on your book, right?

Andrea: Yeah.

Toi: And so right now I have to be honest and say “Well, can I lose 25 pounds in seven days, probably not.” And so what do we do, we show up and rock it out where you are. And so the difference is in what I talked about in the book is that not only are you going to the biggest things are, so now you’re able to dress your message, right? But what you’re saying, right here you say is that it’s easy like you can focus on preparing for the main things and you don’t have to worry and fret about how are you going to look. The worst thing is showing up and not looking the part.

Andrea: Yes.

Toi: You know because we talked about this in Fascinate Advantage group. And in those 8 seconds, they’ve already decided if you have deserved or earned the right to be on that stage. You know, we all know that we have, right? But isn’t it so magical standing there knowing that you do so that you feel that way also, right? And so that really is what is about and so the continued process would be that we’re going to work on is just getting your closet to the point where you can wake up in the morning and you can have 15 minutes to get somewhere and everything that you grab is magnificent.

And that everyday even if you just dropping the kids off of the bus and it’s a tunic and leggings and a fashion sneaker and shirt, and wear your sunglasses on and grabbed that gorgeous handbag that you bought, and you’re still rocking it out where you are like “Okay, so I have my coffee, and I have 15 minutes to get dressed and still look amazing.” That really is what it’s about.

Andrea: And I looked amazing and I don’t know, there’s something about that putting on clothing that matches who I am on the inside and sort of draws out the best of me. And I think that’s what so powerful about what you’re offering people in general is that we don’t have to master it up on our own. Like there is a way to sort of put these things on that are going to call out of us and release it out of us. Whereas, if I’m just dressed in my sweats and a t-shirt to take my kids to school, what are my kids seeing up me? You know, what am I feeling about who I am and how I’m going to attack the next thing on my list of things to do today. All those sorts of things, I’m like “This is so transformational.”

Toi: It is. You know, I always say, when you look and you feel good, when you’re feeling good, you’re confident and when you’re confident the world is yours. But I will take it one step further and since we’re talking about the kids was I sight this in the book that there was an article that was written about the headmaster in the UK, and she sends out letters to all the parents that basically said “Hey, when you drop your kids off in the morning or you pick them up in the afternoon, can you please not wear your pajamas.” What kind of message are we sending are we sending to the kids,” you know, and that just blew my mind.

Andrea: Wow! Shoot!

Toi: You know, I’m like “If you saw the way I drop my kids…” and I’m guilty of it too. You know, but I’ve got my closet to the point where it is a ____ somebody is like “Oh that was amazing.” I’m like “Really?”

Andrea: Oh my goodness, yes.

Toi: You know what I mean, and so that’s what I’m really talking about is that if you put together a brand, you know, dress-the-message type of closet right then anything that you grab and so can you imagine that being at home and receiving that email of like “You did not show up today and we need you to not only show up for yourself but to show up for the kids.” And what are you saying to them and then you think about the fact that in our Fascination group, one of the guys released an article about the fact that everybody was hiring freelancers and personal branding was so important. What are we teaching our children about dressing the message? What are we teaching them about being able to sell themselves, because we’re all selling something rather yourself or a product, right?

Andrea: And when you’re saying selling, you’re saying compelling communication which is exactly what this podcast is about, compelling communication. So even if you’re oppose to the word selling, dear Influencers, understand that compelling communication is sort of that same thing. So that’s exactly what you’re talking about.

Toi: Yes, so you know, it’s so important and I think that at the end of the day, I’m talking about simple things. You know, I want you to show up as your best self. I want you to be able to give a 100% to all of the things that are so important to you and I’m saying “Hey, do you need some help with dressing your message, then let me help you with that part so that you can be the best writer. You can be the best podcaster; you could be the best leader. You can be the best mom. You can be the best entrepreneur so that you don’t have to worry about these things. If you can’t hear some simple steps that you can take, you know, if you’re saying, “You’re in Philadelphia. I can’t afford to fly there,” here are some steps that you can take to at least start the process.

I’m really excited about your journey and what you have coming and all the things that you’ve been able to accomplish and just how gorgeous you looked now. Now listen, your headshots look great but when we took your picture that day you looked amazing and we just kicked it up a knot, that’s all we did. If you look your headshot and the images that we took side by side, you looks great. You look fine, but I don’t allow my customers to dwell on the possibility of fine or okay. Why would you settle for being great when you can be exceptional, when you can be amazing?

Andrea: Yeah. Okay, so last week I had some friends get together, they said, we want to see these clothes. So this is the best and I want to tell this story because I think it’s so important to copying up this part of your message. But what happened was they all sort of just sat down and I told the story about how we met and why I went out there and all that sort of thing. When I went back into this bedroom and I put on my first outfit and I walked out and they were like…first of all, before anybody saw me, I was in the hallway grinning from ear to ear, almost like trying to hide my grin, you know, like “Oh my gosh, I don’t wanna look like a little kid right now,” but I feel like that little girl who’s in her brand new dress running out to spin in front of her dad. You know like “I know, I’m beautiful and just enjoying the way that I am.”

You know, that is what’s going on inside of me and then I walked out there and they all just like gushed. They were just like “Huh, oh my goodness.” And this is just the clothing, you know and the shoes and the look that you gave me then I went back and I went back and forth, and went back and forth. And you know even the most casual things were like, I sort of progressed in I guess dressiness as I went through in the most casual things, they were like “Oh my gosh, I can totally see you speaking in that.” And I thought, “Oh gosh you haven’t even seen me the good stuff.”

So anyway, it was working and they’re saying this is the image that you should be in front of people you know. And then this is the really funny part, the next day, I got I snap from my one of my friends and she was like “Okay, I just want you to know that I was looking through my closet and I’m trying to figure out what to put on and I kept thinking to myself, “I wonder what Toi would think of this.”

Toi: I hear that.

Andrea: It was so great.

Toi: It’s so humbling. I think that that is just “Hey that’s awesome, that’s so fantastic.” You know, just message me next time and attach images.

Andrea: Well, I think they all came away wanting to buy your book.

Toi: Oh that’s nice.

Andrea: You know because they want to know…they saw the transformation in me, in one of their dear friends, and they saw how you had been able to make inside come out on me and they were so inspired and they were…these are the things that they were saying. So I see all that too because I think that people should know that there are so much more potential that we don’t have to stay where you are. I felt stuck in that, in my brand of clothing because I didn’t know what to do. And so I really, I’m excited for your book. Now this book, let’s talk about your book for a little while. So tell us about your book and the format that you chose.

Toi: So the book is titled Secrets of a Well Dressed Brand, because we are all while we choose to believe it or not, everybody is a brand because you’re already putting something out into the world. People are already perceiving that brand; good, better and different. So if you are a brand, you might be a well-dressed brand. And so it’s really funny because when I was meeting my book designer, he showed me the typical kind of eBook layout and I hated it to completely being honest. I hated it so much. I was like “This is horrible. I hate everything about this.”

Andrea: Because it was just words?

Toi: It was just normal, you know, and I don’t do normal. I think you’ve got to spend a weekend with me so you know, I don’t do boring and I don’t do normal. So I was really bored and I was just too typical. And so what I asked him to do was to lay out the same way you would lay out a fashion magazine. And he said “We’re gonna need a lot more images.” I was like “Oh boy!” So leaving Corporate America just seven months ago and having a bunch of gorgeous talented friends, I reached out to a couple of people and say “Can I ask some pictures?”

And so I’m really, really excited to bring you guys something that’s more like a fashion magazine and also you know video. It’s an eBook that features video and images. I’m so proud of this. It is so exceptional and I just can’t even believe that it’s here. I can’t even believe that it’s done. So I’m so excited for everybody to kind of dive into it and really it’s a quick read and like I said, it’s really engaging. It’s kind of like part television, part fashion magazine if you will.

Andrea: Yeah. So what do think the results are for the person who buys your book and reads it and watches the videos, what are they going to leave with?

Toi: It’s funny that you asked that question, or I find that interesting that you asked that question, because when I was talking to my copywriter, she said “I have to be honest…” You know what I’m thinking, “oh boy.” And she said, you know, and I heard this before, I haven’t thought much the way that I looked like. I put myself together and I feel like I was doing just fine but you really make look at it from a different perspective.

And so if you walk away and you’re thinking about your clothing the same thing that was happening with your friends when they saw you, if you just have that moment of “Wow, what I wear really does matter, number 1.” Number 2, it’s so important for me to not only create a look for myself, but also to create a signature style for myself. Have that set things that you’re known for would be my second thing that I want people to kind of walk away with.

And the third thing is what you can do. It’s actually really simple to kind of create a signature look, and I just kind of give you some things like if you wear glasses and you can’t leave without wearing your glasses then make that part of your look. It’s really is about embracing who you are and just exploding that out into the world in a way that they cannot ignore you. That really is what it’s about.

Andrea: So what are some other examples of signature style? You said glasses or just to give me a couple of tangibles.

Toi: Yes, so if you’re someone like I have a client who loves…I have two clients actually, who are both completely obsessed of stripes so then don’t wear them because right now, stripes are very relevant in the industries. So don’t wear them the same way that somebody else wears them. Right now, it’s trendy to wear stripes with floral, so you buy stripes shirt and you have a floral design on top that’s different than the traditional nautical what everybody else is doing. Don’t do that. Don’t do what everybody else is doing.

Maybe you wear it this way and instead of you wearing maybe a stripes shirt, again that’s everybody else is doing, maybe you got a cute sundress and you wear stripe wedges or stripe flats or get a stripe handbag. You just incorporate your signature whatever it is into your lives and you should wear it everybody. It should be a reflection of something that you’re going to do every day, and so that’s it. It can be pop of color on your lips, you know, regardless if you wear all black or if you wear whatever color.

Regardless, I can expect that when I see you, there’s going to be red or pink or whatever on your lips. So think about Victoria Beckham, you know, she does wear a ton of color if any on her lips, regardless of whatever they’re wearing. Kim Kardashian, regardless of whatever they’re wearing, it’s always a smoky eyes and a nude lips that’s their signature style. Just think about those things in your life.

I always say for busy moms and busy mom-preneurs if it’s your kids then maybe you have a necklace that has a meaning to you or something that signifies when you started your business, whatever it is that’s important to you that should be your anchor and build out from there. Like a lot of men, collect watches, cufflinks and things like that. Those are things that you can build around and start to build your personal brand image around the things that you love.

Andrea: I can imagine at this point, but I’d like to hear from you what is the benefit of having that thing that signature thing?

Toi: That’s a very good question. I’ve never been asked that before and I’m so excited to answer it.

Andrea: Yay!

Toi: Well, I just think that it anchors you, right? Because every time I ask someone what they want to say, everyone wants to feel most, and out of all my clients, I have one that give me a different style. Everyone wants to be approachable; no one wants to be seen as someone that doesn’t get along with others and all those type of things. Approachable, it is probably the number one answer, right?

Andrea: Interesting.

Toi: And I think that we all seek or should seek in all of our greatness to be humble because it’s never, it’s about us right? We never really got to anywhere by ourselves and I think that that’s just an important message for me and that’s just kind of me projecting them on to my clients like you need a place to call home. You need a home base, because when you’re that nervous and when you’re that excited and you’re really up and against and it’s stressful to do all the things that we all accomplish in a day. It’s stressful to try to working out at a fulltime job, your business is a fulltime job, working a fulltime job and taking care of your family, and so you just need a place that’s home base.

So we just kind of need that something that we can touch or look at that reminds you that somebody loves you, somebody has your back that you got this that you didn’t get there alone. Like I wear a lot of crosses because of my faith, I wear a little M sometimes for my son that passed away, you know, that just reminds me that like I’m okay, you’re okay. We can do this. It’s like a quiet way of screaming, I got this, and then you build all the other stuff on top of that so that at night when you strip the lashes off and you remove the lipstick, you’re back at home base.

Andrea: Okay, first of all I’m tearing up here. No, I mean for anybody that has ever said that fashion and your appearance is superficial, if they just hear what you just said, they’ve just totally taken back everything they ever said about that because that was so beautiful. What you just said was so beautiful and deep and meaningful. That’s speaks to me personally in a way that being trendy or just looking your best for other people and that sort of thing, that doesn’t speak to me. But when you just said what you just said, that is just so convicting and it opens my mind to “Oh wow, there’s something really meaningful in my appearance.” Wow that was so powerful.

Toi: Because it should be, and I think that again that would kind of sets me apart because I really do when I think about the sounds like not humble but it’s true. When I sign into social media and I say to you that I love you then when you get to know me, you know that it really is coming from a genuine place. And so it’s important to me that you have a home base, because life gets tough. It gets tough for all of us and so if it’s just about the stuff, you lose that stuff.

You know all the stuff will come and go but if you’re anchoring yourself in your home whether that’s your faith or your family or whatever that’s for you then you have a better chance of being unshakable. You know what I mean? And so at the end of the day when I’m saying dress for message that’s what it is about. That’s why I’m saying that it’s important for you. I want to know what’s your vision is because I want to know where you’re going. That’s all about stuff. I want to know what you’re values are because that’s the piece that we’re going to choose that represents something to you.

Andrea: This is like therapy. I mean, yeah retail therapy exactly. No, you know, it’s not. It’s so different in that. It’s so good. So many important things for us to really consider and I can only imagine the kind of impact that your book have on the hearts of the people that read it because they might be going to you expecting fashion tips. But what you’re giving them is identity and that hope that anchoring themselves in who they are and expressing self-expression and those really deep things that I love so much.

Toi: You know, I kind of like see some fashion in there and that I feel like…

Andrea: Oh yeah, I’m sure you did, yes.

Toi: You know, It’s a fashion book, but thank you for what you just said because…and now I’m going to try not to tear up because it’s so much more to me than that. I feel like my purpose is about so much more than that and I think that God has given me the life that he has given me and all the trials because I have something bigger to say than just the clothing.

Anybody can go out there and put an outfit together and that’s not what I do. You can go to Nordstrom, you can go to anybody. There are a thousand fashion stylists. Everybody is an image consultant and that’s not really…at the end of the day, I hope that I deliver so much more than that and that when you look in the mirror like you did, you see your own story for all of the glory that it is and for the all the things that made you use of that when you stepped up on the stage and you’re talking to people about their voice, it’s authentic. But not in the way that we’re all tossing that word around and it just gets on my system. It truly really is authentic, for real.

Andrea: For real.

Toi: For real, authentic.

Andrea: Yes, yes. Oh gosh, yeah. That’s a good stuff. So Toi then can I ask you where does your fashion for this come from? What is in your story? Where you’ve been? What sort of things has happened that has motivated you to be so passionate about this?

Toi: Oh my goodness, so many things like all of us. I mean, the short answer is…I’ll give you the quick notes, you know, it’s just like everybody. You come into this world and you have natural loves, right? I’ve always love art, music and fashion. I grew up thinking that my mother was the most beautiful woman in the world. She still is. She has such a great sense of style and I was left to my own so I really learned to depend on myself a lot and just not allowing all the negative things, learning in my 20s to love myself because I didn’t love the negative stuff in, right?

And so my goal in my 20s was really learning and to made a conscious effort to really learn on how to love myself. I did it because I wasn’t good enough. I wasn’t smart enough. I wasn’t pretty enough. I was funny, you know, and I always had a great sense of style. But I didn’t really love myself. So once I realized that, I kind of put that as a priority so that when I finally did met my husband, “you have to accept me and all of me, for who I am. I love myself too much to settle for anything less than what I deserve.”

So when we got married, you know, he travelled a lot. He would be gone 14 weeks at a time and I really wanted to start this business. I really wanted to start a family so when we comes home, we tried for three years to have a baby and nothing was happening. And then after all of the infertilities in six months and I have a uterine eruption. I lost our first son, Myles, and it ripped my heart out and it just drawn me to nothing, to ground zero. By the way, I was still working in Corporate America just really trying to dive into this career that I had of time to make it a different aspect of the fashion industry and dealing with just the tough stuff there as well.

And so before that, we talking about divorce and all these hard things that you kind go through and just really, really standing that ground zero and decided to still look up. And fashion and putting on my power was such a great part of that for me. It’s always been my saving grace as far as like “Okay, Lord, I’m gonna anchor myself,” and you still have to get out of bed and I need a look. If I dressed how I feel, there’s going to be a problem. So let me go one better and I take it until I made it and then it really just it.

And so now, when I see women who don’t stand in their power, and I see women not dressing and living up to their full potential, I take it on us like personal vendetta like “Oh, you can do this.” This is not okay. This is not just okay and so you got to get up and I take my own advice. You have to get up, put your big girl panties on and go seize the day. I’d stopped and nobody cares, work harder like nobody cares about your personal problems. I care about that big thing and for me it was just being stuck in my career, losing my son and almost losing my husband and almost losing my life. It was all of those things.

You know, I also was told I was stupid that I wasn’t pretty. I was told all of those things and so if I don’t know how to do anything else by the grace of God and because of my love for Christ, I know how to survive. I know how to do that so when I’m telling you, it does kind of matter if you have messy hair and red lipstick on because it might just change you in that moment. One moment leads to another moment because now you’re talking to a stranger at son’s doctor appointment or on your daughter’s recital, right?

And it turns out that she is the blah, blah, blah, of blah blah and you’re like “Oh my gosh, thank God, I showed up that day. Oh thank God, at least even though I was wearing the leggings or the jeggings but at least I had on a good shoe and a handbag, you know what I mean? Because what you’re doing is telling the world that you care enough. You care enough to be treated a certain way. You care enough to show up for them and for yourself because that’s always saying at the end of the day, you say, I love me enough to do this and I love you enough that I’ll do it for you too.

Andrea:  I’m so inspired and I can’t believe that I teared up so much on this podcast today. But obviously, I mean I know personally what you’re talking about now. I get it. You know, it’s not just the longing inside of me anymore like you’ve given that gift to me and what I think, I think that your message is so desperately needed amongst women of all ages. Men too for sure, men definitely applies but hey, you’re going to gain a stronger voice with women as you have the opportunity to speak in colleges like you have in various settings where you get a chance to really speak to the heart and address that. I mean that’s really powerful stuff right there.

Toi: Yeah, that means everything. Thank you so much. I appreciate it.

Andrea: So Toi, why don’t you share how we can now, now that we’re so inspired, how do we go find your book?

Toi: So you can log on to iTunes into your account and purchase a Secrets of a Well Dressed Brand. My name is a funny name. And my social media under that name except for Twitter, it’s sweeneytoi. But yeah, if you have an Android, we loaded it up on Cobo so you can still be able to get it that way. I’m really, really excited to spy it and let me know your thoughts. Please reach out to me on social media and say hi because I love that. I hate the term fashion profession. So hopefully, it’s much more, more than that but I have a passion for people for sure and just helping you to dress the message.

Andrea: Yes, and we will definitely link your book into the show notes. So if you’re listening on iTunes, as soon as you’re done with this, go poke the link to the book and your already on iTunes or Apple podcast is what they’re calling it now, you’re going to be taken right to the book. Just go ahead and get that thing because this is pretty exciting stuff and I know that you’re going to appreciate the things that Toi has to share with you. And if nothing else to say thank you for everything that she just gave us today. So thank you so much Toi from the bottom of my heart, from myself personally and for the audience who I know this Influencer that’s listening is really touched. So thank you so much!

Toi: Thank you so much for having me!

 

If you are interested in learning more about your own identity, message and business, check out my 1 to 1 offerings here.

The Terrifying First Step Is Usually the Best One to Take

Voice Studio 09

In this 7 minute Voice Studio episode I talk about the interview with Chad R. Allen in episode 09. He encourages all writers, makers and creators to take the first step and then take it again. In this episode I share about how I got started writing in 2014…taking the first step over and over again until I had a blog, then a book and now a podcast.

Mentioned in this episode:

Episode 09 with Chad R. Allen
Frozen Top Ten (blog post)
UNFROZEN: Stop Holding Back and Release the Real You (book)

Listen on iTunes (Apple Podcasts) here.

You Can’t Succeed as a Writer Until You Take the First Step

Episode 09 with Chad Allen

Chad R. Allen (@chadrallen) blogs about writing, publishing, life, and creativity at www.chadrallen.com. He is an editorial director for Baker Books, a division of Baker Publishing Group, and works with such authors as Mark Batterson, Larry Crabb, Kyle Idleman, Chip Ingram, Kyle Idleman, and N. T. Wright. Allen was featured in Christian Retailing’s “Forty under 40” report and has written articles for Conversations, Radix, Relevant, and PRISM. He holds a B.A. in English from the University of Nebraska-Lincoln and has an M.A. in Theology from the University of Notre Dame. He and his wife, Alyssa, live with their two children in Grand Rapids, Michigan.

Chad R. Allen’s website

Book Proposal Acadamy

Brendon Burchard’s book, The Millionaire Messenger

Listen here, on iTunes or Stitcher

Transcript

Andrea: Chad it’s great to have you on the Voice of Influence Podcast.

Chad: Ah I love this! Thanks so much, Andrea, for having me. I appreciate it!

Andrea: Okay, so I can’t go any further without asking you about Nebraska. Did you grow up in Nebraska or did you just go to school here?

Chad: Well, I was an Air Force brat, so I move around quite a bit in my childhood. But I did both high school and undergrad college in Nebraska.

Andrea: Aha, and so I’m from Nebraska so that was definitely something that I wanted to ask you about. So how did you get from Nebraska? You’ve been all over and now you’re doing so many amazing things with Baker Books but then also on your own. So did you get from there to here?

Chad: Well, so I graduated from the University of Nebraska-Lincoln Cornhuskers in the spring of ’96, and from there, I wandered around a little bit trying to find my way. I ended up volunteering for Douglas Gresham in Ireland of all places. Doug is the general consultant for the C.S. Lewis Foundation, C.S. Lewis PTE Limited. He’s also the stepson of the late C.S. Lewis. And so some of your listeners might know C.S. Lewis, he wrote The Lion, Witch, and the Wardrobe and the whole Narnia chronicle series as well as many other books.

So I flew out there in ’97, and I volunteered at his ministry there in Ireland. But part of that was just assisting him with his C.S. Lewis work. With that ministry, I got to see anything related to C.S. Lewis. New books would come across his desk for review and approval. And so I was exposed to the world of publishing through that volunteer opportunity and was just blown away. Because what I saw was that there was this whole back end to publishing and that people had actually an influence on the final product, and I was really captivated with that.

So that led to an interesting publishing and eventually working at Baker in Grand Rapids. I started out as a copy editor or project editor and then eventually made my way to acquisitions and now have been editorial director for six years.

Andrea: I know that you write as well, but not just write your own books but have an influence on other people that are writing books. You and I share very similar interests in that. That’s really interesting. So how did you decide that that was something that you wanted to pursue instead of going right after writing or something else like that right away?

Chad: Yeah, so you know, I was immediately intrigued with the ability to make a book better than when I received it and to really help an author craft their manuscript in a way that would make it as compelling as possible. So that was what initially brought me into publishing and I continue to do that work today.

About six years ago, I did start to feel this kind of pull toward doing my own writing, and so I started my blog to write about writing and publishing and creativity. So I do both now. I write my own stuff. And by the way, my wife is a great editor who helps me refine my own content and then I also continue to do the editorial work.

For me, it’s all about bringing what’s inside out. It’s about helping people do their art and get their content into the world. There’s just nothing that brings me more joy than that work.

Andrea: Why do you feel like it’s that important that people are able to bring that inside out?

Chad: Well, I think that we each have a unique voice. I was just talking to a coaching client earlier this morning and she was really struggling with…I think a lot of people struggle with this. You know, what I have to offer unique and to other people who talk about these things.

And I said, there’s nobody who’s going to do it the way that you do it. What you have to offer is unique. What comes easy to you does not come easy to others. The expertise you have in your particular area, you know, other people don’t have that and they need you to the extent you’d feel called to offer it. They need you to do that.

So, so much of work, Andrea, and probably this is why you have your podcast is to encourage people that their voice is valuable and it’s not going to happen unless they take the risk of getting it out there.

Andrea: With me, when it comes to this podcast and the passion that sort of drives it, it does have a lot to do with my own struggle in that area and then finding my voice and overcoming and that sort of thing. I’m curious if that is a similar thing that you found for yourself. Do you think that’s part of the reason why you’re so interested in helping other people find their voice in writing and creativity and drawing that inside out? Is that something that you struggle with personally?

Chad: Absolutely. I remember reading Brendon Burchard’s book, The Millionaire Messenger, not because I wanted to become a millionaire but because my friend, Andy Traub recommended it to me. He was the first person I heard say, “People really want what you have to offer if you just have the guts to offer it.” You know, there’s something here about trust and taking a risk and maybe a little bit of faith. And I just sort of trusted him and I went for it and that was six years ago when I launched the blog and I’ve been pleased to help a lot of people.

So I think that’s the other thing about this Andrea, as you do it, you know, we’ll make the road by walking it, right? As you do it, you get more and more confidence because you do see people reading your stuff and interacting with it. Yeah, sometimes I’ve seen a blog post in the world that doesn’t get much activity. That happens but then the next one I write does get some activity.

And so a little bit of success can be a big encouragement. You don’t have the opportunity for that success if you don’t get the first blog post out there, you know what I mean? Or the first article or the first podcast or whatever it is.

Andrea: Or the first 10 to see that all of them sort of matter and not everyone of them like you said will end up being that important or that popular. Yeah, I’ve certainly struggled with that in trying to figure out with what is the thing that resonates with the audience, who is the audience and that sort of thing. Is this something that you help people figure out?

Chad: Yeah. So I created this course called Book Proposal Academy. And again, this comes out of just putting myself out there and seeing what might happened. I was in a little Mastermind group when we’re talking about whatever we’re up to. And one of the people in the group said “You know, Chad, if you could show me how to write a book proposal that would be awesome.” I was like “Well, I’ve reviewed a few thousands in my career. I think I could help with that.”

So I created this course called, Book Proposal Academy. And what it’s specifically helps non-fiction writers do is write their book proposals and book proposals are how you eventually get published in the traditional publishing world. But what I found is that book proposals are also just a great way to develop your concept, to build out the structure of your book, to learn how to talk about your book, to make your concepts stronger, to think about the marketing of your book, and to begin actually writing your book because any book proposal that’s worth it. So includes a writing sample of the actual book.

So it’s been this great sort of tool for helping writers break through the barrier of getting started on their book projects. So that’s one way that I’ve helped people do that. The course is called Book Proposal Academy. Your listeners can find it at bookproposalacademy.com and that’s been a wonderful tool to help people. A lot of people have these scattered thoughts about a book they want to write. They struggle with getting started and I found that writing a book proposal is great way to break through that barrier and actually get your book into the world.

Andrea: Yeah, it makes a lot of sense and I can only imagine how valuable that is to people who are longing to write a book but they’re not sure where to begin and to develop their concepts. This idea of developing a concept I think is really interesting. What kind of things do you suggest when people are thinking about that maybe they have a book in their mind that they’d like to write? How do they turn that idea into a concept that’s really, really powerful and could get the attention of an editor or publisher but also would actually sell?

Chad: Yeah that’s such a great question. So the first thing to know is that the formula for publishing success is platform, big platform, plus great concepts, plus great writing equals publishing success. So you wouldn’t want to leverage a platform and service to a concept that’s weak because it’s just a waste of influence. You don’t have to spend all the time and energy into writing a great book if it’s not in service to a great concept because then you just invested a lot of time and energy that’s not going to go anywhere and that sort of wasteful.

So a great concept is really important. What I encourage writers to do is to first think about the need that their book is addressing, the itch that their book is scratching, and to really brainstorm what that is. What is the need that your book is responding to? And then even talk to people, would you buy a book that helps you do so and so, and even go to your Facebook tribe or just friends and family and ask that questions to get really clear your mind what’s the pinpoint that my book is going to relieve.

Once you have that firmly in place then I encouraged writers to brainstorm possible book titles and subtitles. When we talk about concept that can sound really amorphous and hard to get your mind around but titles are concept labels, they make concepts concrete. So as you play with different titles, you’re playing with different concepts. So with the need that your book is addressing in mind, you brainstorm working titles and subtitles for your book.

What I encourage people do, and I have folks who have actually done this through a pizza party, they’ll invite over all their most creative friends. You describe the need that your book is addressing and then you get them brainstorming titles and subtitles.

Andrea: What a great idea!

Chad: Yeah, so you just keep doing that until you have three or four strong titles, subtitles combinations and then you go to your Facebook tribe wherever you go for feedback and you say “Here are my top three or four titles, subtitle ideas, which of these would you been most likely to purchase?” And that’s the process that I encourage writers to use to develop a great concept.

Andrea: Yeah, those are great tips and great suggestions so one thing that you mentioned that you start with the need. And I think that a lot of times as somebody who really cares about making a difference and wants to get a message out into the world, sometimes we start with our own desire to share something instead of starting where other people are at, which sounds like you’re suggesting. Start where people actually feel the need.

So yeah, I just find that really interesting. How do you bridge that gap? How do you go from having an idea that’s inside of you and a passion that’s inside of you and turning it into something that’s actually going to meet a need?

Chad: Yeah, that’s the kind of million dollar question because we have these passions. We have these desires, this internal pull to write about something or to get some sort of message into the world and that’s really, really important. It’s important to know what that passion is to have a sense of that, but the real magic is when you can find the intersection between your passion and the world’s need.

You know, Buechner has this great quote about the place you’re called to is the place where your deep gladness meets the world deep need. And so I think both are really important, but definitely making a priority of determining what the need is and using your passion to meet that specific need. That’s the place where you are going to find the hearing and you’re going to be able to have increasingly more influence.

Andrea: There are a lot of people I think who might say “Well, I don’t need other people to read what I write.” I hear this a lot. “I’m just doing it even if it’s just for one person,” and that sort of thing. I can see why they would say that and I can say why I may have said that in the past at the same time I think that’s almost like cut out to finding this intersection that you’re talking about and it’s really hard work to find that.

Chad: Yeah. I mean, I do write just for myself sometimes. That’s called my journal.

Andrea: Right.

Chad: That’s really valuable, you know, there’s definitely a place for that. And there are things that I share my journal. I certainly wouldn’t share with the world. But I’m doing my blog, I want to serve people and yes that’s good for me. It helps me kind of untangle my thoughts and help me figure out what I wanted to say.

There’s a great quote about “How do I know what I think until I see what I say.” So am I getting something out of it? Absolutely, I’m getting something out of it, but I also want to help people and I just find that I get more readers when I’m speaking to issues that they’re really facing, that they’re really struggling with. And so I get a much better response when I’m zeroed in on serving people that I do when I’m focused on, you know, what do I have to say?

So it’s finding the intersection. And it’s a dance and it is difficult work. It’s also really energizing work when things go well. And like you said, sometimes you got to do this for 10 posts. Sometimes you got to do this for five years before you really see the results of your efforts, but the journey is worthwhile. So I hope that’s helpful.

Andrea: Yeah. Well, what’s the journey been like for you? So you already have a job, a really good job and doing something that’s really important and that’s your calling then you started to blog and what not. Did you immediately find a readership or has it taken a while to kind of get going?

Chad: It has taken a while for sure. Yeah, I mean what I did and what I encourage beginning bloggers to do is to get your first 10 articles written, and you know save on your hard drive before you even publish the first one, just so that you start getting into the rhythm of writing and sending your work into the world. So that you have 10 posts in the queue and then you can tweak them before you actually hit publish. That was how I started.

And you know, Andrea, those are some very fun memories for me of waking up early in the morning. Like you said, I have a fulltime job, but I would wake up and still wake up early in the morning most days of the week, and I often go to a coffee shop. And those are some of my best moments, right? Just me and my keyboard making something happen. I still love it. I get goose bumps even thinking about it now.

But yeah, it does take a while and it takes savvy you know. You learn ways of getting more and more eyeballs on your contents. I think a lot of it begins with learning that it’s really okay for you to ask people to read your stuff. You know, “Hey, I just wrote this. You might find it interesting, check it out.” You know, getting past the initial hurdle of asking people to check out what you’ve done is an important stuff to take. So it does take time.

And definitely if you’re going to do this, it’s important to have the long view in mind. I mean, there are stories that people who have sort of overnight success, but they’re the exceptions that make the rule. So definitely, you have to be content with the journey and the satisfaction of just giving your stuff into the world. But recognize that as you do it overtime and as you learn more and more techniques for attracting readers to what you’re doing or listeners to the podcast that you’re broadcasting. The longer you’re out it, the more people will learn about you that’s been my experience.

Andrea: Hmm, so when people are going through this process of trying to find that voice in writing, whether it’d be through using a book proposal or blogging, do you have anything in particular that you suggest people do in terms of taking care of themselves or how that relates to finding their voice?

Chad: Ah, I think that is so important. I’ve always been fascinated with the interplay between sort of caring for ourselves and serving others. I travelled quite a bit for work and we’ve all heard…anybody has been in an airplane has heard the flight attendant talked about, you know, if the pressure in the cabin goes down and the oxygen masks fall off and you have a small child with you, please place the oxygen mask of yourself before helping others. And I think that’s a metaphor for how we should approach creative work. We have to be taking care of ourselves if we’re going to help people to the best extent possible.

So when I talk about self care, I think about things like getting enough sleep. I think about eating well. I think about being connected relationally with people who are supporting me. You know, who’s your team? Who’s helping you do your creative work and how are you interacting with them on a regular basis? I think about the stimuli that I put in front of my cerebral cortex. What books am I reading? What shows am I watching? What podcast am I listening to that are going to help me do my most creative work? What’s my calendar like?

What kind of time am I committing to my art and how do I do that in a way that honors the work that I’m doing but also the person I am and my need for sleep and taking care of myself. So I encourage people to think about, how are you going to take care of you as you do this creative work? Because it’s when you’re living a full healthy life that you’re going to be able to produce the best content and help the most people possible.

Andrea: That’s some great advice. I self published a book recently and in that time of me writing, everything was so focused on getting this message out of my body and my head. Like I didn’t know exactly what I was doing. I didn’t even attempt to be published because I didn’t have that platform yet, and I just have this message inside of me that I had to get out somehow.

So I think I got so focused on just getting it out that it was easy to let other things slide, and yet I think if I were to look back and talk to myself back then, I would say something along the lines of “You have time. Take a breath. Make sure that you are doing these self-care things that you just suggested.”

One thing that really stood out to me was this idea of having a team around you that you connect with relationally and talk about. Is it easy to find that or how do you develop? How do you know who belongs in that position in your life when you’re trying to develop a message?

Chad: Yeah, I think there are at least three ways you can go about that. One is to enlist a mentor, and just think about somebody who’s farther along than you in the journey that you want to be mentored in and whether it’s creativity, health, blogging, or podcasting. Think of somebody in your current circles who may have more experience than you do and it could be somebody who lives near you, or it could be somebody that you’re just connected to via the internet and ask them.

You know, “Could we get together once a quarter?” Say, once a month or once a quarter, whatever works. “And you don’t have to do anything but show up and I’m going to ask you questions. I would just like to spend that time with you.” If you’re going out to lunch, make sure that you pick up a tab for lunch. I’ve done that to really great effects.

Another way is just a 1 on 1 meeting, so maybe somebody who is a peer of yours. It may not make sense for them to be your mentor but they’re somebody who’s also on the journey. So you have a rhythm of going out with them for coffee or lunch once a month again, once a quarter, or once a week whatever makes sense and you commit showing up with say 15 minutes of content that you’ve picked and they commit to the same thing. And you take notes when they’re talking or at least mental notes so that you are learning from them and they’re learning from you and you’re on the journey together.

And the third way would be developing what Todd Henry calls a ‘creativity circle’ where a group of people get together and they talk about, you know, “What are we working on right now?” Why do we need some accountability? What do we want to have accomplished by the next time we get together? And I’ve done those once a month, and again, they’ve been extremely helpful to me and supportive to me as I move forward. There are of course paid opportunities out there; coach, different mastermind, coaching groups that you can pay to enter and those are also worth checking out.

Andrea: What do you think is the value difference or why would somebody choose to seek out somebody like you to be their coach, their writing coach instead of finding a friend to talk to? What’s the difference there do you think?

Chad: Well, I think it’s just a different kind of help and somebody maybe the help they need is the help that only a friend can offer. I think the value of a coach is that a coach has walked this path before and they’re going to help you save time and energy so that you can just be more efficient and see progress more quickly. A coach can also help you with the accountability piece.

A friend maybe able to help you with that but if you’re paying a coach to keep you accountable then it tends to… You know, what I’ve noticed, Andrea, I guess when I pay for something, I’m much more likely to be invested in it with my own time and energy than if I’m getting a service for free. So that’s just the reality of human nature but I think both are important. I would hate to pick one against the other, but coaching does offer some things that other relationships don’t tend to offer.

Andrea: Yeah, that’s a good point. What else do you think you would like to cover, anything else that we haven’t really talked about?

Chad: I think this had been a really good dialogue. Sometimes an interviewer will ask me, you know, they’ll think about the audience they have in mind and they’ll say the people who are listening this podcast are tat tada tada tada. If you could only offer one piece of advice, what would it be? Maybe, we could end like that if you wanted to.

Andrea: Yes, absolutely! And also I’ll ask you where to find you, where people can find you and that sort of thing too. But I want to make sure that we didn’t have anything else that we need to cover. So Chad for the Influencers that’s out there listening, thinking that maybe they have a book inside of them that they’re not really sure where to begin. We know that they can come to your Book Proposal Academy and potentially take that course from you, but what was be the first step that you would suggest that they do in order to get that book out there to explore that idea?

Chad: That’s so great and it brings to mind a story, Andrea, if’ you’ll indulge me.

Andrea: Of course!

Chad: I remember when my son was about 4 years old; we went to Chuck E. Cheese. And this is not something I recommend usually to anybody because it just a lot of noise and a bunch of consumerism. But one thing that he came away with from the trip was slinky. And I think slinkies are pretty awesome toys. And it wasn’t long before we got home and he was trying to do what they do in the commercials.

He was trying to get the slinky to walk down our stairs. He just kept trying and took the top front of the slinky and slams it down to the next step, and to be honest, it was not just going off. And I thought “Oh boy!” You know, I’m going to have to break it for him. He was 4 years old and I’m going to break it to him that what they’re doing in the commercials isn’t possible in real life.

But little Lucas, he just kept trying. He kept trying to put that top of the slinky on the next step. And all of a sudden, I don’t know what he did, but he did something just right because he did the same thing again. He put it down on the next step and off it went 17 steps all by itself and it was like an incredible moment.

I remember, he was at the top of the stairs and I was at the bottom of the stairs and we both looked at each “Well, it’s happening.” And I looked at his mouth, it was wide open and it jumps up in the air and his hair was all over the place.

Now, what I want your listeners to do is post that image in their minds that image of a little boy jumping into the air with his eyes wide open with his hair flying everywhere because that’s what is possible for them if they keep trying the first step. So the first step could be writing a blog post once a week. It could be writing 250 words every week. It could be writing that chapter every month. It could be posting their podcast once a week or once a day or whatever it is.

Whatever it is to take the first step and the key to taking it over and over again until something hits, until something happens that goes just right, that’s what they need to do. Focus in on that that first step. They need to take over and over again, and if they do that and they do it faithfully, they can’t go wrong.

Andrea: Wow that’s a great advice. Thank you so much for all of this advice about writing and publishing. So Chad, where can people find you if they’re wanting to learn more about you?

Chad: Yeah, I’m at chadrallen.com and the same both on Facebook and Twitter, chadrallen, and you can find me on those various places.

Andrea: I’ll be sure to link to your website and that show notes. And I would also mention to the Influencers listening that there are a lot of great resources there. So please go ahead and check them out and the things that are free. I love some of the things that I’ve seen on your website. So thank you for all of the things that you’re doing to help us, to help people like me and the Influencers out there to be able to develop their own Voice of Influence as you’re using yours.

Chad: Thanks, Andrea. It has been a lot of fun!

 

 

Dare to Live Outside the Fences

Episode 06 with Terry Weaver

Terry Weaver is a speaker, author, event producer, podcaster, and ideapreneur whose passion is to see others live life alive; whether through helping others see their dreams become reality, traveling around the world challenging students to change the world, leading teams of people to do more together than they could alone, or hanging out with Mickey Mouse.
With a background in the music business, Terry has helped creatives navigate the journey from the garage to the biggest stages in the world. Whether it’s getting to the stage of Grammys®, helping entrepreneurs with a six-figure product launch, or leading conversations with key thought leaders his mission is always the same to help leaders take what they are doing to the next level. Terry and his wife Leslie live outside Nashville, Tennessee with their miniature schnauzer.

Mentioned in this episode:

 

I don’t have a transcript for this interview today, but grab a cup of coffee and pull up a chair and listen in by pushing play above or in iTunes (here).

 

Like a Little Girl in a Candle Store

Last weekend I let my daughter and niece spend as much time in Bath & Bodyworks as they wanted. It was Amelia’s birthday weekend away and my mom and I enjoyed watching the girls do big girl things and delight in their time with each other. I watched for 45 minutes as they meandered around the store, sniffing randomly chosen candles, lotions and sprays. They each had a little money to burn and they wanted to find the perfectly scented treasure to bring home.

It was pretty darn cute. But I took note of their pattern. They didn’t methodically work their way around the store, they just smelled something, reacted to it, then set it down and wandered a few steps before doing it again. It was only when they began to get hungry that they finally made their decisions so they could go to lunch.

Decisions, Decisions.

Being on this journey to figure out what the heck I’m trying to accomplish with my book, blog and business feels a bit like wandering around, sniffing all of the scents, trying to figure out where I should commitment. I’ve been told that everything changes once you really know who you’re writing for and what you’re offering those people, but I don’t want to decide! I want to grab all of the candles and bring them home.

But as Marie Forleo says, “if you’re talking to everyone, you’re talking to no one.” Ugh.

Sometimes I wonder if I have what it takes to actually make a decision! I’m constantly thinking of ways I could contribute, so much so that I get lost in the mingling aromas of the ideas and don’t even know what I’m smelling anymore.

But that’s part of the dilemma creative people face. The world of possibilities looms so large that it’s tempting to freeze right in our tracks. We often need community and mentors to guide us in our decision making processes. So I sought out help.

Podcasts, online courses, articles, books and great conversations have stretched and challenged me to hone my message so it aligns with who I am and makes a significant contribution to the world. And just as I’ve said from the beginning of my blogging journey, and as evidenced in my book, I want to help you do the same.

I see creative, sensitive, empathetic people hold in their thoughts and lock their voice in like I see with timid singers and it pains me. These people have insights and perceptions that could make a significant impact in their relationships and the world, and yet they stay quiet for any number of reasons. It’s quite a bit like this little movie clip I love so much.

Maybe that’s you. Maybe you don’t share your opinions because you don’t want to make other people feel as you’ve felt in the past – run over by someone else’s agenda. Or maybe you don’t share your wisdom because you’re worried people would think YOU think you’re full of yourself. Maybe you hold your voice in until you can’t hold back anymore and it explodes. Maybe you just don’t think your voice matters that much.

What if?

But what if you developed your voice and let ‘er rip like these kids?! Wouldn’t it be amazing to move with more confidence, humility and power instead of holding back? What if you’re voice has more potential than you realize?

Well, that’s why I’m here. I may still be sniffing around a little, but I’ve found a good stopping point for now. Just as I used to help singers find their authentic voice and develop as a singer, I always have and always will do what I can to guide others as they find and develop their voice of self-expression so they can make the difference they are born to make.

Do you believe your voice matters when you use it? Do you feel completely confident every time you step onto any stage in life, knowing that you know exactly what you want to say and how you can deliver your message so the people listening will be moved by your words? If so, you don’t need to waste your time on this website because you’ve already got what I have to offer: compelling communication strategy.

But if you know you have more to offer than your voice is delivering, you’re in the right place. If you have something you want your loved one, your team or the world to hear and yet you can’t seem to get it to come out right or it just doesn’t seem to be making the difference you know it could, stick around.

 

 

In April I’ll be launching a new podcast entitled “Voice of Influence.” It’s been a year in the making and the name of it changed recently when I had a massive breakthrough about the message and focus of the show. The podcast (previously “Brand Revelations”) will feature interviews with experts and leaders who share the story of their own voice of influence, as well as practical advice based on their area of expertise. I will also have short segments where I bring you into my “voice studio” and share actionable insights that you can apply, one at a time, to make your voice matter more.

Read more about the Voice of Influence podcast here. The interviews I’m lining up are truly amazing and will offer actionable insights to help you develop YOUR Voice of Influence even more.

If you’re really interested in the podcast, I’d love to have you join the launch team. I have some really cool thank you gifts for the 25 people who commit! Apply for the Voice of Influence podcast launch team here! Apply by March 21st.

Your Voice Matters, But You Can Make It Matter More

I nearly floated out onto the stage as the crowd put their hands together in an audible wave of anticipation. “This is where I belong. On stage, moving the audience with my voice,” I thought.

But then as I glanced at the red curtain and the dimly lit auditorium, I had a strange sense that I’d been here before. My stomach began to make its way to my feet. Music played and I took a breath. Just as the first note began to roll out my lips, I realized I didn’t know the song at all. Attempting a professional moment of pulling it together, I looked down and then realized in horror: I was completely naked!

A cold shriek came out instead of the first note of the song and shame ran me off the stage where I grabbed the curtain to shield myself from view. Moments later I opened my eyes find myself sitting up in bed, wrapped in blankets, breaths coming in rapid succession. I had indeed been here before, in this recurring nightmare.

That’s when the weight of the moment hit me: I might have a voice that can get me in front of an audience, but it is insignificant and even wasted if I don’t do the work to prepare.

Your voice matters, but you can make it matter more.

I know I have what it takes to move an audience with my voice, but when I overestimate my innate ability and experience, I end up spending an insufficient amount of time and effort in preparation to use my voice effectively. My voice matters, but I can make it matter more if I take the time to develop it and learn the song in my heart – the right song for my voice.

The same is true for you.

You may be or want to be someone who influences others with what you do and say, but trust me. It doesn’t just happen. And the truth is that many people think they are making a difference when all they’re really doing is exposing themselves and pulling out a reaction rather than truly moving their audience. If you want your voice to carry the weight of significance, you need to develop your voice, your message and the way you deliver it.

Your voice matters inherently because you are a human being. However, your voice can matter more when you take time to prepare and develop your style, your message and your strategy. You make a bigger impact on every stage in life when you carry with you a Voice of Influence.

Your Voice of Influence

In April I’ll be launching a new podcast entitled “Voice of Influence.” It’s been a year in the making and the name of it changed recently when I had a massive breakthrough about the message and focus of the show. The podcast (previously “Brand Revelations”) will feature interviews with experts and leaders who share the story of their own voice of influence, as well as practical advice based on their area of expertise. I will also have short segments where I bring you into my “voice studio” and share actionable insights that you can apply, one at a time, to make your voice matter more.

This podcast is for men and women creative leaders who care about the people they serve at home, work and in the world and want to make their voice matter more. I will be publishing the podcast audio and transcripts here on the blog and you’ll be able to subscribe to the podcast in iTunes, etc.

In order to be sure I show up on this podcast stage prepared and focused, I have been quiet on my blog and social media in 2017. I’m ironing out the look, sound and feel of the show with the help of a little team. The goal is to spread this message far and wide, so the strategy is to invite as many downloads, ratings and reviews on iTunes as possible when we launch in April.

The Voice of Influence Podcast art is in development – this is just something I created.

I am already booking incredible interviews with New York Times Bestselling authors, Internet marketing gurus, leadership experts, entrepreneurs, speakers, psychologists, etc. But these amazing interviews won’t see the light of day without your help. If you’re interested in helping, there are three levels of involvement, outlined below. I’m taking this very seriously, so I’m offering a thank you package to the launch team level (LIMIT of 25 PEOPLE) that includes a big bonus!

3 Levels of Involvement

I’m guessing you already feel some kind of nudge to help out if you’ve read this far. Take a look at these options and identify which one fits you. Then share in the comments below or on the Facebook post.

  1. The “Interesting, I’ll have to check it out,” option. Follow me on social media or subscribe to this blog so you know when you can listen to the podcast. Thanks for the interest!
  2. The “I want to support you” option. Simply promise to subscribe and leave an honest rating and review on iTunes in April. I will explain exactly what it takes to do this so it takes very little effort on your part.
  3. The “I want to be a part of making this podcast a huge success” option. This is the Voice of Influence podcast launch team. I’m offering rewards for participation in the launch team, but it requires filling out an application by March 21st and will be closed when we reach 25 committed members. PODCAST LAUNCH TEAM APPLICATION

Voice of Influence Launch Team Member Thank You Package

(Value: $250 – Limited to the first 25 Accepted Applicants)

  • Insider knowledge when I book and record interviews with celebrities, leaders and experts. 
    • I already have some amazing people lined up and as soon as you’re in the launch team, I’ll let you know who!
  • Insider knowledge about the process of starting and executing a high-quality podcast, including a cheat-sheet of my podcast process from start to finish.
  • A Fascinate® Advantage personality assessment that gives your primary and secondary communication advantages and your archetype.
  • A high-quality, special training video from me (a Fascinate® Certified Advisor), explaining how the assessment works and how your results can transform the way you communicate at home, work and in the world.
    • If you know me, you know I’m OBSESSED with personality assessments. Well, this is my favorite assessment to help identify and develop your voice, so I promise, you’re getting something amazing.
  • I will create HIGH quality, individual coaching videos for each person who completes the requirements for the launch team between March 31st and April 28th. This will take your Fascinate® results to a very practical and personal level, addressing your individual communication struggles and potential. You must apply for the launch team by March 21st to be considered for the launch team and receive these rewards.
    • I will be discussing this assessment some on the podcast and I have a coaching package in my business for this, so it’s truly exciting to offer this as a thank you!

Launch Team Requirements (March 21 – April 28th):

  • Fill out an application by March 21st here: PODCAST LAUNCH TEAM APPLICATION
  • Subscribe, rate and review the podcast on iTunes the first week of April.
  • Share your enthusiasm about the podcast with your connections on social media a handful of times though April and May.
    • If you’re on or willing to get on Facebook, Twitter and Instagram during the launch period, that’s even better.
    • This could mean anything from re-tweeting/reposting my podcast posts to sharing an insight you gained from an episode you loved.
    • I will have certain requests in the month of April, but they will be related to sharing things on social media.
  • Join and participate in the Voice of Influence Launch Team Facebook group
  • Recruit/encourage others to subscribe, rate and review the podcast on iTunes in April.

I’m so excited to share these amazing podcast interviews and actionable insights to empower you to know what you want to say and how you want to say it in relationships and in your creative contribution to the world!

Thank you for all you do to amplify my voice so I can help others. I am sincerely humbled and grateful.