How to Find Your “Why” and Achieve Focused Mastery with Corey Poirier

Episode 31

Corey Poirier is a multiple-time TEDx Speaker and multiple-time best selling author. He is also the host of two top rated podcasts, founder of The Speaking Program, and he has been featured in multiple television specials. Interviewing 4,000 of the world’s top leaders, he has also appeared / or been featured in Global TV, CBS, CTV, NBC, ABC, CBC, Entrepreneur, and is one of a few featured twice on the popular Entrepreneur on Fire show.

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Full Interview Transcript

Hey, hey it’s Andrea! Welcome to the Voice of Influence podcast. Today, I have Corey Poirier on the line. Corey is a speaker. He has spoken at multiple TEDx events. He is a podcaster with thousands of interviews already; the podcast is called the Conversations with PASSION. And he is an author. 

Andrea: So Corey, it is so good to have you today on the Voice of Influence podcast

Corey Poirier: I am super excited to be here, Andrea, and super excited to hopefully make some magic happen today.

Andrea: Sounds good! OK, so we met each other at podcasting conference a couple of months ago, and here we are finally getting able to really chat a little bit together. I’m really curious, why don’t you tell us, first of all, how you see your business and your kind of calling right now in life. What are you doing?

Corey Poirier: I would say what I’m hoping to do is create what I call an invisible impact or a positive ripple or dent in universe for other people, some who I directly met and worked with and some who I may never even know or me. But the hope is that I possibly impact more than one person’s life. That’s really at the core of what I’m trying to do.

And because that’s sort of my goal every day to impact lives, the hope is that I’m impacting well more than one person. But even I’m only impacting one person’s life; I think that’s still worth the effort. So that’s on a grand scale. If I stay it on, let’s call it more direct way, I’m sharing my message with people through various platforms, probably the most notable is speaking.

So I spent a large part of my time speaking at conferences, whether that’s for corporate clients, for associations, for nonprofits, or schools. So speaking to audiences, writing for various publications and I would add in our show. So getting the message in our show while also sharing the insights we learned during interviews in our show. That’s the direct way of doing it and that would extend to social media, as well.

So on one end, I’m getting the messages there to various people, to various platforms, and overall what I’m hoping to happen as a result to that is I’m creating some sort of positive ripple in the world.

Andrea: So what kind of positive ripple are you wanting to create, is it specific or is it just general positivity?

Corey Poirier: I’ll say it this way, it’s not necessarily specific as in I want this specific thing to happen but it is specific in the sense that I don’t want to just, let’s say, share positivity or have somebody go “I’m glad you said that now, I feel happier.” I want to actually change lives. So the speaking, of course, allows me to do that to some degree, especially the show allows me to do that where I’m actually offering more than just positive energy or let’s say inspiration. I’m actually offering tangible, “Here’s how you do it as well. So here’s how you can improve your business. So there are the things that will actually improve or enhance your life.”

And to give you an example, Andrea, just one little random of example; one of the things I work with people on is how to figure out who they’re spending your time with. So whether that’s in a talk, whether they’re reading an article about that, whether I’m working with them one-on-one, I talk to them about putting together an exercise that will show them who they’re spending their time with. And are these people adding positivity or extra value to their life or they’re actually getting toxic energy.

Ideally, if you figure out you figure out, you’re sitting most of your time with eight people and seven of them are negative, well I can say “dot, dot, dot,” I mean, you know you have work to do. If you find you’re spending your time seven with positive and one is negative and the one who’s negative is a family member that you’re not willing reduce the time with, at least you know you’re still spending your time with most of the positive people.

So the odds are good that you’re going to have a lot more positive energy than if the numbers were flipped and again if it was seven negative and one positive. So first is helping people figure out who they’re spending their time with. And then the second part of that will be figuring out who do I reduce the time with. Who do I leave it altogether and how do I bring in people to my life that would add more the positivity I’m not getting. So that whole thing could be a whole talk but that’s one tiny example of the fact that I’m not just trying to say, “ra, ra, ra, you could do it.” I’m saying “Here’s how you do it as well.”

Andrea: Interesting. When you do that one-on-one with people, do you consider yourself to be like a coach, consultant, or strategist; what would you call yourself, or do you call yourself something?

Corey Poirier: That’s an interesting question. I always tell people, because people say, what do you for a living? I always say “If I’m filling out an application for anything and it says career, what I’d put in there is keynote speaker.” So there’s no question to identify myself as a speaker first; however, it’s interesting you asked, because I just joined Forbes Coaches Council, literally today, literally just now.

Andrea: Cool!

Corey Poirier: And so why bring that up is because in the coaching side, I certainly consider myself to be doing some coaching. So what really draws in for the coaching is my speaking program, and so what we do there is teach people how to become better speakers who can earn and income speaking so that they can get more time and freedom to impact more lives. And part of that involves coaching so it’s not just online training, it’s actually coaching one-on-one.

I have people that I sit with or that will come to me or will chat via phone or Facebook or what have you. I have my next talk coming up, how can I make sure I find leads from that talk? How can I make sure I knock it out of the park? Somebody just did it their very first talk through our program. And I said through our program, I mean they found their first talk, they secured it and they delivered it and they sent me a video. And the talk, they had four people showed up and it was a part of a bigger conference let’s say and of course you could see them with various rooms. So that’s not abnormal, it’s just like coaching when you first try it, you might have two clients and then years later you might have 50.

So they had four people in the room and they sent me the videos and see what I thought and they did a great job. But the first thing I noticed is that the way their camera was showing, you could see that every chair on the front was empty. So it made it look like it’s possible that they’re actually speaking to no one and they just put the camera up and they’re trying to send the video and let the people see this is one of my talks.

So the first thing I said is whether we do it for you or whether you do it yourself, you need to crop all those chairs. So if you take those chairs out, you wouldn’t know if there were 300 people in there. But if you leave those chairs in, whether it’s empty or not, you can tell that the front rows is not full which is a bad sign.

So going back to my point, Andrea is you know that’s obviously a lot more in the way of coaching and even to the extent that people would call and say “How would I launch my speaking career? I’ve been speaking for a while, how do I actually start getting paid fees to do this?” So we do a lot of one-on-one coaching. But again, if you say how do you identify yourself, it always goes back to speaker first.

Andrea: I know that you have some background in standup comedy and there’s something to do with that that got you into speaking in the first place. How did that start for you?

Corey Poirier: I guess it’s sort of an interesting story because it’s an interesting journey into the speaking world. But basically, for me, how it all started is I had a stage play in a French class. I guess it’s the better way to back that story up, if you will. One of the actors in the place said “Hey, Corey, I heard about the standup comedy workshop, how would you like to jump in with me? A university stand-up comedy workshop, essentially in two weeks, we’re going to learn how to do standup the comedy.

Now, the number one fear in the world above death is public speaking. Most people have heard that stat before. What that means is if you’re at a funeral, you’d rather be in the casket than do a eulogy for the average person.

Interestingly, I wasn’t too excited about the idea performing standup, but I realized that if I just go to the workshop that doesn’t mean I ever have to get on the stage. So basically, we went to the comedy club on the third week. They told us that people are going to entertain us. We get there excited; it’s going to be like a clinic in our minds. There were 15 of us showed up. It was five minutes to show time; we noticed the comics weren’t there yet. We asked him about it, he turned to us and said “You guys are the comics. Sorry, I didn’t let you know on it.”

I went to the bathroom trying to find the exit window and there was no exit window. I came back and eight of the 15 that showed up there that took the workshop and planned to do the standup, most of them were actors. They were already in the entertainment business; they literally walked out the door.

So over 50% walked out at the front door, I was one of the one last from the 15% who stayed. I had been to a Toastmaster’s meeting. Essentially what I learned is if you’re going to face the fear like speaking, do it first. When they were still debating who’s going to go up first by the side of the stage, I jumped on the stage, grabbed the mic, launched in my first joke. And I told my first joke what I thought was maybe the funniest joke that I knew at the time, delivered it too, dead silence!

And all of a sudden, the sweats were rolling down my face. I realized that the standup thing was not so easy. But I also knew, I was up there already, so it was easier to launch the joke number two because maybe it was just the joke. So I jumped on the joke number two and this time still no laughter, and this time still full of sweat. This time, I kind of heard the crickets at the back of the room. I saw the tumbleweed go past the stage.

So Guy, (his name was actually Guy), who pulled us into this whole thing, called me over to the corner stage, he gave me one of those smacks that I could have and said “You idiot, we haven’t even turned the mic on yet.” So my first joke I ever delivered in my life to an audience, my first time on a stage ever in my life, actually, I didn’t even have the mic turned on. I literally wasn’t prepared. I blamed him because he said he only taught us how to adjust the mic stand, but the truth is you should know to turn the mic on.

And by the way, that has worked the way to my speaking ever since because now when I do talks, I’ll ask a question to keep going with my talk to see what kind of response I get to make sure people can hear me all because of that. Because when you’re a new speaker, sometimes you’re at the mercy of the sound people and if they haven’t turned it on…so now, I’m conscious about it all the time.

But to go back to your original question, Andrea, you said that that led me into speaking. Well that night, well not specifically that night, but that first performance opened up the possibility because I was terrified of speaking in public. So getting on standup stage was even obviously way worst than that.

And what happened was I saw Tony Robbins, and this was after I’d seen him on his infomercial, which I thought was a TV show. But I thought Tony was being paid by his products only and didn’t get paid as a speaker. And somebody ticked me off or I Googled it or something happened and I quote in “This guy is actually getting paid to speak.” And speaking has a lot of what I love about standup and not so much about what I don’t like.

So all of a sudden, I transitioned into speaking and the transition was an easy decision. I kept doing standup for another nine years. But of course, speaking is my main focus. I go for standup at first once a week but then eventually got to once every three weeks or a month. But I was obsessed by performing stand-up but speaking became my core passion.

And what’s interesting is most of the stand-ups that I was sharing _____ never went to speaking route so much so that a lot of them kept saying “Oh my God, you get paid to do what we do way more than you would get from the comedy club, how do I do this?” And then I would have speakers, they wouldn’t want to do standup but they were saying “Oh my God, dude, I could never start my speaking with that speaking stuff. I can never do standup.”

So one thing I learned really quickly is that what I was doing was very unique from all speakers and all stand-ups. I merged that two whereas most people never did. So that was a long story but that’s how my speaking journey, which again is my core focus and passion today, started. So I started with stand-up. I couldn’t have a better training ground. There was no better in my experience. No better training ground for communicating than getting on a standup stage and hoping for the best.

Andrea: Yeah that’s funny. So I’ve got a question though. You mentioned that at the beginning that you speak for students, you speak for corporate, and you speak at conferences.   I’ve heard it said, and I’m wondering if this is true from somebody that’s really experienced with this, I’ve heard it said that if you think that you can speak to any audience and say anything that you’re wrong, but I wonder if with the standup background and everything, has that made you more a versatile or what do you speak about and why?

Corey Poirier: So I mentioned that that was sort of niche that I started with standup and then transition. The other part of that I guess was sort of a niche or made me, let’s say standout a little better as well is I actually start it in business. And when I say business, I had my first business way before standup. In addition to that, I transitioned to the corporate world. So I was working first for Toshiba Canada, so Toshiba that makes the photocopiers, the laptops what have you. And then I work for Konika Minolta, which is the Toshiba’s competitors.

So for people that don’t know those names, it would be like the Xerox industry, so I competed against Xerox for 10 years in the corporate sales role. I worked for Hewlett Packard and SPC software. And so I did that after having my own business and my business was the business newspaper like a regional newspaper version of Success Magazine.

The key thing is, I had a business background to draw from way before standup. So for me making the transition into a corporate business speaker was much easier than of course a standup comic trying to make a transition into a inspirational speaker or a speaker that just decides to eventually speak and then figure out a topic.

So the benefit I had was that, I was already working in corporate sales so I could go easily to a sales group or company that had sales staff and go in as a sales trainer or as a speaker that speaks around the area of selling. That was my first, I’m going to say, my first niche topic area.

I went in doing sales, in fact, my first company in that realm as a trainer was called the International Sales Training Institute. I was actually doing sales training and speaking on the subject of selling. That eventually transitioned to customer service, so I’d speak on customer service.

Again, not a really big stretch because I have done, we figured over 10,000 cold calls to customers over my corporate sales period. So obviously, I get to learn a lot of a customer service making that many cold calls and then of course those turned into warm calls at some point and then you have customers as a result from that.

So I learned a lot of a customer service after doing that many sales calls and working with clients, you know, thousands and thousands of clients over the course of 10 years. Customer service again wasn’t that much stretch, I had that experience and then I guess what I speak on the most today; I still speak on customer service.

So I have a talk on getting a standing ovations from every customer, which evolved into a book a few years back and then a talk on winning and adjusting to personality types which is essentially being able to read four dominant personality types that we’re going to interact with every day in any capacity of our life, even on a radio interview. How do you adjust to those people, so you have that people that are social and talks a lot, the people who are very directed that don’t talk at all. You have the people that are very technical and have lots of questions and then you have the people that are standoffish and don’t like arguments and what have you.

So essentially I teach that and again that’s not much of a stretch when you consider all the sales experience I had selling to the corporate personality types. And then finally probably what I’m most known for is the talk called the Timeless Secrets of influential leaders and where my background lies there is essentially after doing, so now I’m up to over 4000 interviews.

So for people that have known Napoleon Hill, essentially what I’m doing is the modern day work of what Napoleon Hill did in the ‘30’s which an essentially interview of high achievers to figure out what they do uniquely and differently and share that with other people.

So the short answer I guess is that I speak on those three areas today. But every time that I was speaking on the subject, I never talk on a subject that I wasn’t very very much, I’m going to say, well-versed in and experienced in and stuff that I’ve walked on the path. I’m not a fan of taking on a talk to get paid money or taking on a talk because you feel it may increase your credibility if you’re not the right person be doing that talk. I really feel you need to be the right person.

There are so many people calling themselves the guru but don’t have any experience in the area they’re talking about. And so I need to be the person that has already lived it and been in the trenches before I speak on.

Andrea: Yeah, that makes a lot of sense and it’s a good point. You know, a few minutes that we talked, it sounds to me like you have lived a hundred years worth of achievements and experience. But I know that you’re not a 100 years old and you’re saying that you’ve learned a lot from high achievers. I guess what I’m saying is that it sounds like you are a high achiever and you’ve been able to gain a lot of experience and things. You’re not that old, right?

Corey Poirier: I’ll say that I’m quite willing to reveal my age; I know that everybody is but I’m 42. What I’ll say is this; I mean there’s kind of two parts to answer that. The first part is by doing those interviews, which is why I’m so passionate sharing about this common traits with others so that, you know, people call it hacks. So I’ve learned the hacks in different areas. We might call it shortcuts for people who aren’t familiar with the term hacks.

But basically, by doing all this interviews, I’ve been able to realize a lot of shortcuts to achievement that I wouldn’t be able to probably discover without spending an extra 40 years on the trenches. You know, I probably wouldn’t be 70 or something before I could do these same things without learning from these highest of achievers.

So I’m the one benefit that a lot of people don’t have because not only do I learned from mentors and high achievers but I’m able to look at thousands and say “Okay, what are the common five? What are the common seven?” I have the research to back it up and then I go out and live it. So I don’t just kind of say “I know it works that I’ll just share it with other people.” I literally go out and sort of live it.

It’s funny when you said that, Andrea, about a hundred years; otherwise, it always fascinates me but I was on a show which you might be familiar, it’s called Join Up Dots with the host David Ralph. And we actually use this on my immediate intro because the way it started just, I don’t know, it made me laugh every time I hear it but it goes back to what you’ve just said. And you know, he’s opening was “You know, my next guest is 420 years old or he has managed to squeeze X amount of achievements in in X amount of time.”

And so until that point, I hear that a lot and so what I would say is it’s not that I started with any special skills that’s a given for sure. I was raised by a single mother, barely graduated high school. One of my teachers gave me 49 + 1 to let me know I didn’t officially graduate. He gave me the actual point to finish my last year in school, grade 12, so no special talent to start it with.

When I started music for instance, I still can’t tune a guitar by ear, I still use a tuner and I’ve been playing music for, I don’t know how long now, since I was 12 or something like that. I had a girlfriend and my girlfriend said “Stop playing, you’re hurting my ears.” And then fast forward, a bunch of years later and I released four CD’s and I have music videos and…

Andrea: Oh my goodness, music too?

Corey Poirier: Yeah, music too. And when I say that, Andrea, the reason I practiced the way I did is because I wouldn’t want somebody think when I say that, it’s like me saying “Oh look at me.” I say that because it’s the proof of the whole 10,000 hours that we hear. If we put in the time, we can master or at least learn any skills. So the music was one I definitely can back it up, my mother would tell you I was horrible. It took me like two and a half years of playing guitar before I could play one song from start to finish. And now I jam with people that were levels above me way from the day they started and I’ve had people working for me at my shows that really should be signed to a record label.

And so I say this because I’ve learned that we can truly get good any skill and do it much quicker than we’re told to believe if we’re able to learn what the shortcuts are. So if you can learn what the highest of achievers do well and figure out what they’re all doing and we can take that one thing, let’s say tenth of a percent that they’re doing differently than everybody else and we can incorporate that into our lives. I believe we can take and reduce; first of all, we can bring it down lower than 10,000 hours, but I believe we can actually knock off years from what we would spend learning the skill.

I mean, I go back to stand-up, I told you I bombed that first night. Well, I went the first two years and I didn’t have five minutes, no joke, five minutes of laughs back to back of material. I took me over two years to get five minutes and it took me nine years before I could do a 45 minutes set. So you know just to back it up and just to, I guess to just finish that, so it’s not just to build me. A good friend of my Tracy McDonald won star search and she was, I believe, the only female comedienne that ever win Star Search.

She won $250,000 a pilot show, and when I interviewed Tracy about being a standup. I asked about headlining and she told me, it took her five years to get her first headline spot and yet she won Star Search. And now that she won, you could call her the funniest comedienne in the world and yet, it took her five years to even get one headline spot. It’s important for people to realize and know that if you believe in something and you have a big enough passion and you can learn what the secrets are and the shortcuts, you can actually, as we just said, squeeze a hundred years of achievements into a shorter amount of time.

Andrea: OK, now everybody is sitting here going “OK so give me one at least one of the hacks that you have applied to your own life that helped drive you and move you forward.”

Corey Poirier: I’ll actually give you a few really quick way, because I tell you one super quick way. I won’t go much further than this and people want to know more about this.

Andrea: Yeah.

Corey Poirier: Well, first of all, you and I were talking about that I have a new book coming in that would help them with this, so I’ll tell you this is the number one. But the reason I want to give you at least one more is because a lot of people listening to your show may have already achieved this or maybe on track with this.

So the first one is these highest of achievers have discovered their calling. So whether we use the word calling, purpose, passion, or what I use now was their “why.” They figured out what it is. They finally tuned it so that they could say “This is exactly what I need to be doing almost all of every day if I want to be successful in what it is that I love.”

So for example with me, to go one step further and give you a how-to, you know, if your listeners are saying “How do I do that?” What I tell people, especially with their why, is to sit down, I mean this could take an hour or for one person and this could take five years to somebody else. But to figure out why, for example, we share mine earlier, my why is to create invisible impact, so I want to create invisible impacts.

For my mission statement, my personal mission statement for me that I created was essentially is “Corey is the guy,” or “I wanna be the guy who motivates, donates, inspires, educates, and entertains.” And so those five things if I’m doing four of the five of those at all times, I’m on track. I’m going to crush it. If I’m doing things that are one of those or less all the time, I’m going to struggle.

So first of all, you need to figure out what your why is and that’s the part of the book coming out will actually takes the person through that whole exercise that I’ll reveal to people of how to find your why. But even if you have already found it, what I suggest is you need to figure out what’s your first initial statement is and how that ties into what your why is. If you can figure out those two things, I believe that first of all, you put yourself already in the top 10%.

So if you look at Simon Sinek, he has a video called Start With Why, that’s another place people could start. Go watch that video on, it’s a TED Talk and he talks about how Harley is why being a lifestyle company and how Harley creates the ability for a 42-year-old accountant, the driver wearing black leather in a little town where no one has seen him before and had people be terrified of him. And that’s a lifestyle whereas Indian makes a motorbike and the result is Harley crashing it with market share.

Apple has a why that change the world, whereas Dell sells a good-priced computer and so Dell sells the why and Apple sells the why. What’s the end result, Apple is crushing it.

If you go to Disney, Disney wants to be the happiest place on earth. So Disney’s mission statement by the way is to make people happy. It’s that simple, to make people happy.

So basically their why is to become the happiest place on earth that’s what they want to do. They wanted to have people walk away happy and their mission statement is to make people happy. So that drives all their actions. They know of somebody who spills an ice cream cone at Disney, as an employee, you’re empowered to go on and replace that ice cream cone instantly because that’s going to make somebody happy.

So you need to figure out what your why is and what your mission statement to get to that why. And like I said the exercise on how to do it is longer than we have in the interview. I have a book where people can learn about that. It’s actually called The Book of Why (and How), and we and could talk about that and I can tell people how they can learn more about that if you want, Andrea.

Andrea: Yeah, definitely.

Corey Poirier: OK perfect. Well, I’ll jump onto the second one, but remind me, maybe at the end I’m sure we’ll talk about the details.

Andrea: Oh yeah.

Corey Poirier: OK, so the second one and this is the one that ties directly into the first one I just shared so that’s a good segway, is the power of ‘No.’ And so what do I mean by that? We hear people all the time say ‘Yes’ in everything and figure how to do later. I heard a quote one time by Richard Branson that said that and it really stuck with me because I was like “OK, this is confusing me because Richard Branson is saying say yes to everything, but most of the high achievers I’m interviewing say no to almost everything.”

So what I had to do is I have to dig a lot of research and figure out of what Richard Branson said, which is misquoted, which we see all the time. And again, I’m paraphrasing because I’m going by memory of the exact quote, but he said “Figure out how to say yes to everything you love and then figure out how to do it.” So the key thing is you love but the way the quote is presented was like say yes to everything that comes your way.

We all know that Richard Branson is running 200 some companies and he’s not running every aspect of those companies. So we know he’s saying no to a lot more that he’s saying yes to. Like I said that conflicted with me, but I grew up in a small town, meat and potatoes, and I was kind of taught you’re supposed to say yes to everybody. So it was a struggle for me to get around this idea of saying no. But it was a glaring statistic when I look back at these interviews that most of these highest of achievers were saying no to most things.

The second thing I’ve learned from high achievers is you need to figure how to say no to all of the things that won’t move you closer to your goal so that you can say yes to the few things that will move the needle as fast as possible. And tying that back into the last point about your why, here’s the cool thing; if you can put together that mission statement I mentioned, so I mentioned motivate, donate, etc.

So what I do is if somebody offers me an opportunity, I kidded against those five and if it’s going to be four of those five, in other words if it was a TV show that would allow me to reach four or five of those that’s going to be the easiest yes I’ll ever say. However, if the show is going to hit only one of those or zero, it’s going to be an easy no that I can walk away from with no regret. Now, why is this significant, it’s because I was able to turn down a couple of television shows opportunities that when I first started my journey, I would have said yes to _____.

But because I realized that they won’t be going to help me get bucks to donate, they were paying me. They were going to let me entertain. They wanted me to be fixed around their script. And by the way, I’ve even turned down where people wanted me to use their script to develop my talk because it’s going to allow me to any of those five things or especially not many of them.

So what happens is by knowing my personal mission statement, I can apply this power of no because it helps me decide what’s a Yes and a No. So the high achievers if we get to the second common trait, is they say no more often and they know what to say no to so that they can say yes to those few things rather than getting bug down into the ones that won’t move them closer to their goal. So that’s number two.

The other one that I will add in them is life-long learning. So something that we discovered is that life-long learners are leaders. So what do I mean by that is that people that figure out how to keep feeding their minds and that could be by watching a TED Talk every third day, that could be by reading 20 minutes in the morning every day, however they figure to do it. The people that keep feeding their mind long after is done are the ones that seem to rise to and stay at the top.

So you think of all the top achievers from years gone by of what we call had been called thought leaders, you know your Zig Zigler, your Jim Rohn, or your Tony Robbins, these people even though they’re at the highest level, they’re still going and attending seminars. They’re still watching other speakers. Jack Canfield that we’ve had in the show is a great example.

Jack was 69 I think when we had him on the show. For the listeners who may not know of Jack, he created this highly successful Chicken Soup for the Soul. He created The Success Principles and Jack share with us that he still goes to Tony Robbins’ seminars even though him and Tony are buddies and sit at the back and take these crazy amounts of notes.

And somebody then told me when I shared that story, they’ve been there and seen it and said Jack is taking his pages of notes and there was this 19 year old sitting beside him and he’s looking at his phone. So you get my point, right? The 69 year old who doesn’t probably need it anymore, he truly doesn’t probably need it but he believes he does. And because of that, he keeps feeding that mind and he’ll probably be reading a book until his last day.

So powerful message is you need to figure out, first of all, how to feed your mind and do it efficiently, and the second thing is you need to have learning plan whether it’s formal or not to make sure that that happens. If I give you three, there are three of them, Andrea, but I’ve discovered from these high achievers and the degree in which we practice them. In other words, the more you practice them, the better chance you’re going to join that club yourself and do it a lot sooner.

Andrea:   Those are really good. Thank you for sharing those that was very generous. Yeah, we’ll definitely link to your book or whatever you want us to link to in the show notes for sure, and you can tell us again where to find that at the end so that the listeners can write it down. But I do have another question related to this. I’ve heard you mentioned on the recent podcast episode that you would like to try to focus more on one thing but that’s hard for you because you’re multi-passionate. So I’m wondering what does multi-passionate mean to you and why do you want to focus more on one thing. Is it related to this why thing, this book that you’ve written?

Corey Poirier: Yeah, it’s a great question. I did an interview recently with the show called the One Thing, which is kind of interesting you mentioned that and there’s a book called the One Thing. And this is what sort of trigger for me. I started reading this book and recognized, again going back to the high achievers that one of the other traits and this is the very quick one, but basically they go all in so they know how to avoid distractions. They go all in with their phone when they’re with their phone. They go all in with the person when they’re with the person but they don’t try to overlap the two of them.

So I believed for a long time that single task should become the new ‘sexy.’ I believe single tasking is much more efficient than multitasking and that’s been proved statistically. You know, people love the idea of multitasking. It’s seems like a hack or it seems like something sexy but the truth is that they’ve proven with statistics that multitasking isn’t as efficient. In fact, Robin Sharma who’s The Monk Who Sold His Ferrari author, I heard an interview with him where shared that he was involved in a study where they showed that for every one minute you get distracted, it gets you five minutes to get back to focusing in whatever you’re doing.

So in terms of this one thing, I’ll answer in two ways; one I want to continue to get more focused because I know single tasking is way more beneficial in every way even in your health, your personal life and so on and so forth. And the second part is in terms of what it means to me so what I had to do, Andrea, and I’m trying to get this constantly more finally tuned is to figure out what my one thing is.

So this work in two ways; one is I want to make sure I’m only doing one thing at a time that one is a little easier because even though you’re multi-passionate, you can truly say, “Okay, I’m doing an interview with Andrea right now, I’m not gonna check my messages.” So there are two things to separate there, when we talk with doing one thing. First of all, I mean I want to be doing one thing at a time so that means you could be blocking your time and say “OK, these hour is for interviews, these hour is for social media, and this hour is for Facebook live, whatever that means so that’s time blocking where you can say “OK, I’m doing one thing at a time.”

But then there’s a bigger thing we could talk about which is doing one thing in my life. That’s a whole different thing. So when I talk with the one thing, I believe I was talking about the one thing at a time where I’m trying to juggle a bunch of things; however, I will answer the other part. What I’m trying to constantly fine tune is what is that one thing in the center of all the things I’m doing that they all tied to so that I make sure that everything I’m doing filters back into one major thing.

So to explain what I mean by that is I could even use the example ripple that we talked about. So how am I getting my messages or what are the platforms? So the platforms are just different ways but the one thing I’m doing is trying to create a ripple or invisible impact. So that’s my one thing but then to do that I have to do maybe multiple platforms so that could be interviews, talks, and what have you. And then to go back further in this one thing, but when I’m doing them, I need to be doing only one of them at a time.

So I can’t be checking my messages while I’m speaking. I can’t be working on my book and writing my book while I’m listening to a podcast.

So I have to be doing one thing at a time, whereas you know the norm today is to try to figure out how to juggle multiple things. I guess, I have to also add in, there is a time whenever multitask can make sense. I did a talk the other day and I was in this rural community, and a person came up and he said “You know, I think you’re talking about multitasking. Well, if I never multitask during my day, I’d gonna get anything done.”

And then he went on to explain that, he’s a farmer and he drives the tractor all day and he said “So it’s abnormal for me to pick a call from my wife talk around driving a tractor.” Well, I’m pretty sure you can probably multitask enough with the headset on and drives the truck. So when I say multitasking, what I’m getting at is the things that need to focus, something you can’t do an autopilot.

So like a mother holding the baby and talking on the phone that’s multitasking but it’s not like either of those things unless she’s endanger of dropping the baby. She should sit down and she can probably do both of those things at once. Mothers multitask all day but usually the things they’re doing isn’t going to be a thing that that requires so much attention that if it’s not done right, it’s going to impact their personal professional life.

To clarify this whole thing what I’m getting at is there’s time for a quick multitask because neither one of them has to do with something that is your genius area or your most important time where you should be focused. When you are in that area, I believe you should be doing one thing at a time and avoid many distractions.

And then I also think that whether they’re trying to serve four or five, let’s call them bees, you know four or five things, you should figure out where is the one thing I’m trying to do here. Like you could say, who am I trying to reach as an audience with our show and what’s the one message I’m trying to give to them versus trying to give them 13 different messages. So that’s what I mean by the One Thing, does that make sense in terms of how I define it because it has various different levels of the one thing for me.

Andrea: Yeah, right. No, it does. It does make sense. I tend to call it alignment and making sure that everything is aligned with that core message or as you put it “the why,” and yeah it makes a lot of sense and then it comes out in this different what I call creative contributions. So whether it’s speaking, your writing you’re your podcast whatever, like you said different platforms or these different offerings that you have are aligned with that why, with that message that you’re wanting to share. I think that makes so much sense and it’s so powerful. I totally agree.

Corey Poirier: Yeah, like I said that book by the way, just an FYI and if somebody is looking for resources maybe they love reading, grab that book if you’re looking for a way to get more focused or if you know single tasking makes more sense and you want proof and you want also a strategy on how to do that that’s one of those books. There are not so many modern books for me personally, like in the last five years, I can put up there for me with How to Win Friends and Influence People or Think and Grow Rich, you know, those classics that changed millions of lives.

The One Thing is one of those books that I believed has that ability. I think over a million people bought it so I can’t speak for how many lives that has changed but what I can say, for me it’s one of those books that should be in that classic genre. It might make it there.   Another one just an extra is that The Compound Effect by Darren Hardy. So if you’re looking for books that I can literally say modern books in the last five years that have changed my way of thinking and changed my way of doing, those are two books I would say, “run, don’t walk.”

Andrea: Cool. Now Corey, tell us where we can find your book Why?

Corey Poirier: Interestingly enough, Andrea, depending when the listeners are hearing this, and I’m saying this because it could be either or. But in the next few weeks, we’re going to be launching the book in a full scale. We’re using a Kickstarter campaign. So we’re taking a very modern and different approach to launch. We’re going to be using a Kickstarter campaign, so people are going to be able to support the project while getting the book or audio version of the book and the book or various different prize levels if you will.

But basically, where you find that is the

What I will say in my opinion for the sake of the price of the book, we’ve already seen it with the three digital books; we have people that have changed their whole life patterns based on it. So this is thousands of hours of research where you packed in all these quotes and everything.

So whether you go there and get it for free as the shorthand book or you get the full book and grab a copy, I think it still worth it. What you get from it is you learn how to find your why, you’ll learn how to tap and do it, and then you’ll learn more about these traits I’ve been sharing. You’ll learn how to run a meaningful business and become more lightened and then you’ll get access to 450 quotes of which even just one of those could possibly change your life or way of thinking.

Andrea: Cool. Well, that’s exciting. Congratulations on this endeavor and good luck on it!

Corey Poirier: Oh thank you so much!

Andrea: Alright. Well, thank you for being here Corey. Thank you for sharing so many really helpful insights and you’re inspiring story with us today.

Corey Poirier: Oh thank you, Andrea, and I have to add, thank you for all the work you’re doing. I would say you know that both from show host and from listeners, so thanks for the listeners as well. But without listeners of course, we don’t really have a purpose so talking about your whys. I want to thank you first of all for making it so that listeners give us a purpose, you know, more of us to out this out there that means more listeners are going to discover, podcasts and shows in which they find ways to change their life and then of course to those listeners, I want to say thank you for giving me and Andrea both a purpose.

So just thanks for helping me some magic happened today all the way around.

Andrea: Awesome! Alright, we’ll talk to you later.

Alright, so depending on when you listen to this, will have something different. If it’s asking you for a code, add ‘why’ as the code, otherwise, you’re going to be able to have the opportunity to see all the different things that Corey is doing with his book.

Now, we really dig into a lot of really good, good tips and strategies. I’m in particular really fascinated by this idea of why. And I would just encourage you to make sure that you dial down on that why as tight as you can get because if you end up living it really really broad, it might be hard for you to really feel like it’s a tight alignment with all the things that you’re doing.

But if you get really clear, really focused, really dialed down on your why then everything else is going to feel tighter like it’s a power packed kind of presence that you have. When I say presence, I’m talking about whatever you’re doing and whatever you’re offering. So I would definitely encourage you to do that, to get really dial down in on your why.

If you’re looking for additional help with that, I do have a guide. And you can go find it at, I think that that will help you a lot too.

Alright, thank you so much for your time today and for your attention. If you have it already, please go subscribe the Voice of Influence and I really look forward to seeing you next on our Voice Studio. So dial in and dial down on that why and make your voice matter more!


Find Your Message & Superpower in the Voice of Influence Academy

Episode 29 with Linette Bumford

Do you ever feel like you just know you’re feeling a tug on your heart to offer more of yourself to the world in some way, but you’re not sure what it is? A year ago, Linette Bumford came to the first iteration of the Voice of Influence Academy (at the time called the Core Message Course) with that feeling.

She knew she wanted to write a book but she wasn’t entirely sure of the message. Through her own exploration and with a little assistance from different aspects of the course, she came to truly own the gifts of her personality and gain a clearer sense of her core message and how to use it.

It allowed me to take really difficult things captive and own them and not look at them like scars but swords. And at the end, that little spark will be an unstoppable fire. When I was done with the class, I was unstoppable.

Linette Bumford is a Jesus Follower, Wife, and Mother. She is an ambitious, focused, and determined thought leader. A veteran of the USAF, MBA graduate, trusted advisor in her profession, and author. Linette drives excellence, confidence, and high quality standards to every aspect of her personal and professional life. She is passionate about inspiring others to invite failure to seek wisdom, live with vibrant boldness, and to achieve their dreams and goals through practical and real action.
Linette’s awe-inspiring story of finding humility, unwavering perseverance, and the tenacious determination in spite of overwhelming obstacles is expected to release in 2018 in her book called Getting There: An Inspirational Guide to Navigate Life with Unstoppable Perseverance. She lives in Maryland with her husband, daughter, and their dog Titan.

You can find Linette at

Sign up for the “How to Focus & Infuse Contagious Passion in your Message as a Personal Brand” Master Class by clicking here.

Learn more about the Voice of Influence Academy here.

Full Transcript

Linette Bumford: For a long time I was trying to figure out what I wanted to say and there’s so much in my history that I thought “Well, do you just start with one thing and maybe do a series and whatever?” But when I was going through the Core Message class and kind of making the transition from working fulltime to part time, I was going through a couple of different things.

I had surgery on my wrist, which stopped me from writing for a little while and everyone just keeps on asking me because there were so much going on. They were like “How are you doing?” How’s your wrist? How’s this and how’s that?” And the words “I’m getting there. I’m getting there and I’m getting.” I think we say that so kind of haphazardly where I was like “Yeah, I’m getting there.” I really start to think about what that means, you know what it that means when you’re getting there.

So I thought, “OK, let me break that down a little bit.” And really I think it’s a couple of different things but for me it’s that journey of life. We all have an ultimate destination but what is getting there really look like. There are these two words, getting there means you’re getting, which is the act of doing something, right? Either obtaining it or moving through, but it’s an actionable word and that was when I think that I was passionate about with my message was having an actionable thing, you know doing something with your faith.

I was talking to my husband this morning and I was like “You know, I think as I prepare to go on a mission trip in January and preparing to do a testimony. And I think “Oh testimony of my life where you’re getting up in a puppet and sharing some crazy story.” But I do really think about what my testimony was and early on in my life, I was a believer but it was until later on in my life that I became a follower of Jesus, you know what I mean?

Andrea: Hmmm

Linette Bumford: And it was kind of breaking all of that down, so it was believing in something with no action but then later on following Jesus which was actually putting my faith and my trust in Jesus to where I can actually do something about it. So “Getting There” to me is a journey of using inspirational stories but also just some practical every day signs to help us navigate through whatever life turning us because the Bible says we’re going to go through stuff. We’re going to be faced with challenges but it’s about navigating through those with the everyday practical signs that God puts in front of us. Yeah, I’m really so excited about it. I know it took me around six to eight months to get to a certain point but it’s just flowing so easily and I’m so excited!

Andrea: Oh good! What do you think it’s taking you to get to that point where you’re in the flow?

Linette Bumford: I think for me, it was trying different things, right? Again, it was going down to a certain path like if I was inspired by something, I was saying “Alright, let me take that. Let me see how that fixed.” I think we had this conversation before; you try different things on to see how they fit. And sometimes we’re like “Huh, this looks good but it’s kind of uncomfortable.”

And so it’s jeans or that outfit where you’re like “Oh this is so cute but really not for me,” or then I would do something else and it was too simple where I was like “Well, this doesn’t really accentuate certain parts of my story.” And it was just continuing to try different things and at the end of the day, I thought you know getting back to that authenticity like “What is it about me?”

I actually started asking people. I was like “Why do you ask me? When you think of me, what goes through your mind?” And sometimes it was asking for that real honesty from people that you trusted and I really appreciate getting that feedback because it gave me things to literally, I would put sticky notes on my wall and I would look back.

Sometimes you have to take a step back and I would look and say “OK.” It would almost form by itself. You know, I pray a lot. I would pray over the words or the feelings and just putting all that out there and asking God, “OK, God, what did you make me for? Why did you make me this way?”

I think one of the key aspects was going through the Fascinate Assessment. I told you this, it was when I took that assessment and I read through that, it put it altogether and I was like “Yup, that’s me, ” and then it forced me to own it. I could no longer look at those characteristics and not completely own them and then it gave me permission. I felt like it gave me permission and then I was like “Alright, this is my outfit.”

It’s like superheroes like Captain America is not Spiderman and Wonder Woman…they are made a certain way. They all have that superhero commonality but they all were given specific gifts. And I think in any of their stories, I think they were confused about what’s happening. We are all are confused by what’s happening to us but it’s when we come into our gifts that I think is when we truly blossom and we can fully be utilized by God with confidence.

That was my biggest thing. You wouldn’t know that probably in my professional life because I had all kinds of confidence over there. But I think in my personal life, I didn’t feel like I have the confidence to own what God had done in my life that it would mean anything. When I say that it would mean anything outside of what it was doing for me, right?

Andrea: Exactly, yes!

Linette Bumford: I was like “Yeah, this is great that God has hold me through so many different things and it has been the fuel that has helped me succeed or helped maybe a couple of people here and there that I could actually be used for a greater good maybe. Because I think sometimes we take our faith and we take our struggles and we put them on a box and we put this puzzle together and we’re like “Oh great, what a beautiful picture. Now, I see what that was all about. OK, put it back on the box and maybe we want something else.”

We don’t really say that “Wait a minute, you can put that puzzle together, you can frame it and other people can be inspired by it.” So I think that just again growing in my faith and really praying about what God wanting me to do. I think I mentioned it to you before this book concept of sharing my story if you will was something I thought about 10 or 12 years ago, but it just sat there. I was like “Yeah, OK, sure.”

But I got to tell you and I’ve said this probably a hundred times, just the cover of your book alone was all it took for me to go like “OK, God, I hear you.” Like I had been frozen in that area of my life for that whole time like God said “You’re gonna do this. But I just wouldn’t let Him thaw that part of me, you know what I mean?

And it was so profound that I told someone recently at work you know and they were like “What made you want to write a book?’ And I said “The fire inside of me and the inspiration if you will of the Holy Spirit was so strong that I felt like if I didn’t that it felt like I’d be doing something wrong.” I almost felt disobedient for not following rather than fearful of not succeeding, you know what I’m saying?

Andrea: Yeah!

Linette Bumford: Don’t you think because they’re like “What if you fail?” I’m like “If I don’t do this it will be a failure.” So it’s not about how successful it will be, it’s about doing what I’ve been called to do out of obedience to what the Lord has done for me. Then it became where I was like “Well, I have to do it. No, turning back now.”

You know, it was holding myself accountable to that for once because sometimes I’ll dream big dreams but I won’t hold myself or let people hold me accountable. But this was the big dream that I said “Alright, this is super real.” I started reading books, “OK, how do I do this?” Because that’s what I do, I’ll go learn. And so one of the first books that I read was You Have to Start Talking About this and Not Shut Up, like you have to talk, talk, and talk and tell anyone who would listen and you tell them because that will keep you from just putting it back on the shelf.

Andrea: Yeah, so who did you talk about it with? Was that a significant part of your accountability then?

Linette Bumford: Yes, absolutely! Neighbors, friends, community group, church and then obviously, I had to make a huge shift at work. I mean, the moment I sit down with boss that’s when it became really real.

Andrea: At what point did you sit down with your boss and what did you tell him?

Linette Bumford: Probably the day after I saw you book cover.

Andrea: Wow!

Linette Bumford: I’m telling you, if I didn’t take action immediately then I don’t know if I would be where I am today. Like it was one of those things that God said “OK, you’ve already gone down these paths where you’ve worked for me and not done anything. You already know what’s gonna happen if you don’t take action immediately.”

So I knew that I had to verbalize it immediately. If it wasn’t the next day, it was definitely within a couple of days that I sat down and I said…I didn’t say I’m going to quit my job but I went to my boss and said “I had such a disturbing, like it was a positive disturbing feeling in my soul.” I was like “I don’t know what this looks like, I will get back to you but I just need to tell you that something is going to change very soon.”

He was receptive and he completely understood and I said “I’ll get back to you in a couple of days but I just wanna let you know that I’m strongly concentrating a change in what I’m doing right now.” After I kind of wrapped my mind around things, you know, I had some good conversation with my husband then we realized that this book and me writing was definitely something God was putting in my heart. It was just too strong to ignore. I think it was a week later when I said “Hey, I can’t do this, what I’m doing fulltime, anymore.”

He was fully prepared I think emotionally to be like “OK, good luck with that.” But God immediately showed up so quickly to be able to work part time. You don’t have to know the whole journey to know what it looks like, you just have to take the next step.

And I think what I try to tell people is you don’t have to know what the whole journey is going to look like; you just have to take the next step. You just have to put one out there. I think I’ve mentioned this once before. There was a scene in a very old movie that I used to watch as a kid called the Labyrinth and they have to get across this really disgusting moat or something and these rocks come up from underneath just as they’re staying, right?

But they had to have faith as they kept moving that those rocks are going continue, otherwise, they could be stuck out there in the middle, right? Or how are they going to do that and I think that’s how we feel, right? I’m going to be stuck out there in the middle with no way out but that’s just how God is. He’s like “Get out of the boat. Don’t worry about the storm. Don’t worry about the waves, just step out of the boat.”

And in those moments, it’s still really hard for me to explain people I’m like “It’s inexplicable.” It literally feels like God is right there. This massive force is just in you and in the moment and I think that’s all the things that we see that’s what inspires us that’s what get us excited.

Andrea: Oh yeah, it’s so empowering. I mean, I that weird vulnerable sense. It’s in your weakness, this is when I’m strong and it’s like that when you are totally vulnerable and you’re totally putting yourself in that place where you’re about ready to fall but you’re stepping out in faith that’s when all of a sudden, you feel so strong. But you know that that power doesn’t come from you which makes it even more reliable.

Linette Bumford: It’s ridiculous. Again, it’s so hard to explain but you did a very good job there. I think our minds and the world and things around us tell us like it’s about finding that self fuel if you will. But I’m like “You don’t have to do that because then you’re relying solely on yourself and that is the limited resource or anything. There’s not enough of you.” And I think it’s in that sense when God shows up and says “You don’t have to do any of this by yourself.”

Andrea: Have you seen Wonder Woman yet?

Linette Bumford: I haven’t.

Andrea: OK, you totally should. You’re going to love it.

Linette Bumford: I know.

Andrea: What I love about it is that it’s not teaching me anything, it’s just giving me imagery for things that I already know to be true. One of those things is that like she knows inside from a very early age. You’ll see it in her eyes when she was a little girl. She knows that she’s meant to do something really big. She’s got it in her.

Linette Bumford: Oh yes!

Andrea: But as she grows up every battle that she fights, she kind of like owns herself a little bit more and realizes her own power a little bit more. And every time and every battle was bigger and it was more intense too as she gets older. I just think of that it’s so incredible. If we don’t get into the fight if we don’t go into battle, we won’t know the kind of power that we have.

Linette Bumford: Right. Again, going through like I bring up the Fascinate Assessment because it really helped me. When I did the assessment and I was the maestro, it talked about this confidence. And I thought “Where does confidence come from? Where do people just know that they can do a thing?” Sometimes it’s practice, something as simple as riding a bike, right? How do kids get that confidence of riding a bike with those training gears? Well, it’s because they’ve done it over and over and over and then they just know. Well, I’ve been there. I’ve done that.

I thought about that, even in that sense this like of kind of conductor, this maestro; more times than not, they’ve been in those seats. They know what those folks are looking for. They know the different parts of the orchestra or they already know how to play multiple instruments themselves or things like that. They’ve experienced what they people who are looking to them for leadership, they’ve been there. They’ve been in their shoes and that confidence comes from, like you said, being in the battle, being a part of those experiences so that you speak form a place of truth.

I’ve seen people, I’ve listened to different speakers, and even some pastors like they speak truth but not from place of experience. And there’s a difference when you can speak to someone with truth and the experience because it brings so much more power. Like I’m not just telling you what the Bible says, I’m not just telling you what these folks said, I’m not just telling you what you already know from the truth, I’m telling you because I have been in that battle, I have done that thing.

When I’m at work and someone asks me to do something like give this speech or presentation and I don’t know the content, I am funky mess out there. You know, I’m scared. I’m nervous. I’m shaking. I’m stumbling and I don’t know what I’m trying to say because I don’t understand the content you know what I mean? I’m like “I don’t know what I’m saying up here. I can’t speak to you confidently about something I know nothing about nor should I be,” you know what I mean?

Andrea: Yeah!

Linette Bumford: About a year ago, I’ve done a presentation and I knew every detail. I knew what the people in the audience were going to think. I knew what they were going through. I knew they were going to think I was crazy. I knew how much work it was, but I was so confident because I was like “We’ve been there. We did that. We went down the wrong roads. We tried everything. This is wherever we came up with.”

After that session, I remember just kind of like walking away and finding a quiet space and I just kind of smile you know like “Did I just do that?” It was that place that said “yes” because you were speaking from a place of confidence. And so again when everything came together after I took the Fascinate Assessment, I realized that God was just asking me to speak from a place of my experience not talk to people about things I could not relate to, you know, maybe that’s for another day. He probably asks more experiences lined up for me and at that time I can speak from that place, but it’s about just owning the battles I’ve already been through and sharing the truth and love, right?

Like in sharing truth and I do have ways sometimes of being a little too forward or direct with people, but at the same time, you know I think that’s why my girlfriend who I asked I said “You know, why do you come to me?” And she said “Because if I really want the real truth, I know you’ll give it to me.” And I was like “OK,” it was a common theme with anyone I spoke to.

Andrea: Oh yeah. The whole point of the Core Message course, the one you took and the academy that I’m trying to make now that I’m excited about, I mean, the whole point is to get down to that, like to get down to that work and say it. Don’t try to talk in generalities, number one. And number two, don’t try to say something…again, we care about a lot of different things. How do you decide what you’re going to actually end up focusing on? I’m so convinced that it has to do with our experience.

Linette Bumford: It does. I absolutely 200% agree with you and I think for me, it was mapping out my experiences. Even that, I told you that it was one of the hardest things I had and I was like “Oh gosh where to start,” you know. And it doesn’t mean like “Oh, if I don’t have dozens and dozens of experiences that I still can speak from that place, you might have one thing that is very important to you that’s OK. You own that one thing and go with it that’s it. You don’t have to have many obstacles. You can have just one.” Like you were saying, you might believe in the broader sense.

Again, going back to the kind of superhero like they all believe in good but how they achieve and support and defines good is in different ways and always that you got to be everything for everybody. And again, it’s going back to what are you? I’ve got good friends, they are the heart. They are the encouragers and sometimes I get jealous because I’m like “I’m so not made that way. I wish I could be like that.”

But then I have to remind myself that they aren’t like me you know what I mean? And they probably in these certain characters speak about me and I tell them I’m like “I wanna do that.” They would probably see the things in reverse so I can admire what God is doing in them and in those gifts and somehow encourage that to them and in turn, it’s kind of like this reciprocation. Their encouragement or their gifts helps me continue to be the way God made me. Once you get that, it’s such a freeing feeling.

There’s no more comparison because I don’t compare myself to that encourager, that heart, or that person who’s always serving. I’m like “God, made me this way so that I can serve in my capacity.” And that’s kind of hard sometimes, we try to do everything and be everything. But even at work, I was realizing that I was only giving about 10% to things and I didn’t feel like I was really doing a very good job even though they were saying I was doing a really good job, I was like “I don’t really feel that way though.”

I know I’m doing a good job when I can really give at least half of myself to something. But to really pour yourself into something that you absolutely passionately believe in, I think is when we really feel what success looks like. You know what does success looks like? Success is a feeling and it’s when you know you really poured your heart and soul into something and then it’s realized.

Andrea: I like that definition of success. Going back to your superhero comparison, the other thing about those superheroes with their suits and stuff, if you see Captain America’s suit and his shield and you know you can rely on him in battle. You see the Black Widow and you know what she’s going to be able to do in battle and what you should, you know how to rely on her in battle. That’s what I see in personal branding.

We throw on that superhero, those suits, anything that’s going to magnify, those characteristics about ourselves that make us you know, “This is what you can come to me for. This is who I am so that you know.” When I first started about hearing branding, immediately my mind went to the mask that we put on trying to be for other people or whatever and I’m like “I’m sure that it can be that, of course it can.” But just like life, I mean if you’re going to be authentic, I mean you can either throw on a mask or you can throw on your superhero suit but it’s an actual magnification of who you are.

Linette Bumford: That’s very true. I think it kind of goes back to what I was saying before, like when you put your mask on, if it’s not your suit, because you can just imagine putting the Hulk in the Captain America, it’s going to be uncomfortable and it’s going to look awkward.

Andrea: And nobody believes you.

Linette Bumford: And nobody believes you. Imagine seeing this you’d be like “Something is just not right here.” You know what I mean? You’re going to feel that. That’s what uncomfortable is for? That’s what those feelings are for. They are a gauge, right? They are a radar for you to be like “Something about this is not right so I’m gonna just not pay attention.” You’re not going to listen what they have to say and so that’s what happens when people are not authentic with you, your heart and your soul know that.

I could see that in other people and then I begin to think “Wow, the reality is I do that too.” I am not authentic with people. I either act the same way or I would say certain things because I thought that’s what they wanted to hear. It’s exhausting. I was tired. I was like “Yeah, I’m not just gonna do this anymore.” It’s just too exhausting. I think of what this saying is but it’s like you know people who lie, they have to keep up with the lie.

Andrea: Yeah. Right, right!

Linette Bumford: You have to keep up with, “What did I tell so and so? Who was I for them? And who was I for…” This is what you get, you know what I mean? I am a work in progress. I did this and I have done this. We all see this but I think we just don’t show it. And I started doing this to other folks at work and saying, “You know what I really don’t like to be angry like that. I’m really sorry, I’m just making it known that that was struggle for me.”

It invited other people to run kind of examine themselves and if they were contributing to my struggle or also hold me accountable. Again, once I started verbalizing those things, it gave me room to grow. It gave me permission to be authentic.

Andrea: Yeah, you didn’t have to be perfect. You weren’t holding yourself to this perfection standard.

Linette Bumford: Exactly! It doesn’t mean that I don’t have a message. You know it doesn’t mean that I can’t still be used. It so easy to just get down on yourself and I’m like “Yeah, actually that’s exactly who I am because if you want to follow perfection, follow Jesus, don’t follow me. I am not perfection. If you wanna see what transformation looks like, if you wanna know what change looks like, if you wanna know what struggle looks like, you can follow me all day.”

Andrea: That is awesome!

Linette Bumford: “If you want to know what it looks like for real give me a call,” you know what I mean? I talked about this a little bit in my book but you know there’s this point in my life in which I really made a significant change. I just said “OK, I’m going to follow, I’m gonna take actions to follow Jesus.” Shortly thereafter, the next chapter is called “Road Work” ahead because there’s a lot of stuff in my life and it is dirty. It’s is ugly. It is bumpy. It is inconvenient, all of that.

But as He does that, He was also laying down new road that’s smoother and easier, you know like He says “My yoke is easy and it’s beautiful and it’s new.” I read a quote not too long ago and it said something like a success and whatever comes from hard work, no excuses. It’s work and if you think it’s not then what you’re after is probably not sustainable and what you’re going to get is not sustainable. I refinished the table recently and I used a lot of analogies, I apologized. But I can’t say, I really refinished it, I just painted over it.

Everyone kind of asked me “Did you strip it? Did you send it and did you do this?” I was like “No, I slashed a page on it.” “Why would I go through all that trouble?” But then I thought about it because the reality is that’s only going to last so long. Eventually, the pain doesn’t have anything to really hold on to you. And then I thought “Well, when I get that point, I’ll just throw it away.” But it did keep me thinking about, sometimes you have to strip it. You have to save it down in order for what you’re going to lay down for it to last and then you have to pull away the olds in order to lay down the new for it to really last the long haul.

Andrea: Totally true. Oh that’s great! I love the picture. I don’t know where you at now and where you headed and what do you need?

Linette Bumford: I need another five hours in the clock, right? Right now, I am in full transition or post-transition. I’m working part time and it’s been an amazing experience. So many people come alongside and just supported and it’s one of those decisions that it was a little scary at first. But the way God showed up through opportunities and connecting me with other people and other writers, I have a coach who is helping me right now. She’s amazing. Her name is Renee Fisher, she’s amazing.

Again, everyone needs kind of guidance like I’m going down this path and it’s something I’ve never done. So she has really helped to keep me motivated. Sometimes we want to do things by ourselves because we’re like “OK, I’m gonna do it. I’m gonna do it alone.” And I read something from, again another great blog, Jeff Goins had put article out and it was about doing this in community. We’re not called to do this alone.

And again, it goes back to the superhero thing. Sometimes, they gather together to fight that battle, right? You got a combined forces and that was a little bit difficult for me. You know, I had my reservations but I trust it that God has been showing up in the process. Anyway, so I’m working on the book actively. We are looking for early spring of 2018, which would be awesome. And I’m probably going to be going into maybe more of like a pre-marketing phase of things. It’s weird but it’s so real because you know it takes time.

Sometimes I think some things happen for people very quickly. You know, I am still at work and it’s interesting. I think you said something the other day or it was only message that you said in the academy you know. Early on in the process, I thought “OK, well, I’m gonna have to completely give up my career in order to do this thing.” And then I thought “Well, maybe I’m doing this for now to help me be better in what I do as a career, or it doesn’t mean you have to always give up one thing to do something else. It maybe you need to slow down in one area in order to build the authenticity of where God is taking you.”

And I see that in a sense of, you know, I was struggling out to really be a leader. I felt like in different ways, I was a manager and I was a leader. I was like hitting the ceiling like almost like an emotional or like a growth ceiling. I met with my mentor and he said to me, “You have to do this. You have to go part time; you have to go follow this dream, this feeling inside of you.” And I was like “What? You’re the same one who mentors to like keep growing.”

And he said “Doing that will make you a better leader if you decide to comeback.” And I thought “Wow, OK.” So I table that and I thought “Well, that’s pretty powerful.” Sometimes you have to step to decide. You have to go and dig up an area in order for all of you to move forward and then he said “And when you get there, you just turnaround and help someone else do things.”

And I thought “OK,” and it was after that conversation that I’d really, really like I made the decisions anyway. I hope that that make sense. But yeah, I think I was excited and open. I think at this point, I don’t have it all figured out but I’m open and initially, I was like “Oh my gosh, I got to learn about social media. I got to learn about this and God said “No, you don’t. Nope, you just need to tell your story and I will help you when the time is right to get to those other points.” I was like “I’m just gonna focus on what God has put on my heart and tell the story that He has done in my life.”

Andrea: Yeah, it’s like that. Going back to your analogy about taking the step like you can’t take all the steps at once.

Linette Bumford: I’m not just the next-step kind of person. I mean, sometimes I do those huge leaps of faith, right? And those are exciting too but you can’t leave that everywhere. You have to say “Just take a step,” and I think this was another thing I heard early on and I was like just the torch bearer, right? We talked about this early on.

When you’re in a dark cave and you have a torch, it doesn’t light up the entire cave or all the ways out, it just gives you enough light to get a few feet ahead. And we just have to trust that that God is that light for us our relationship with Jesus is to have just enough faith to take the next step and not fear the failure.

I think of it like a maze, right? We try to figure out this maze and we go a certain direction and it’s a dead end. Well, things happen along the way, right? So it’s about what you experience along the path and to me that makes the light brighter, like in video games, you go down this level and you gather up you know whether it’s trinkets or whether it’s coin. And then you go down a certain path and you gather things for the rest of your trip.

And then you’ll come across another obstacle where you’re going to another path and you go “OK, I need a hammer for that, you know, I need this little trinket.” I just kind of think about things in that way like that’s what our life is about. We go down certain paths to obtain certain experiences and certain nuggets of wisdom so that it can be used later on in the journey. And it doesn’t mean that it’s going to be there forever, it’s just now you have it, you’re going to need it, right?

I think that’s why they exist; you’re going to need it for something, just hold on to it. And when the time is right, you’ll know when to reach into your little wisdom pouch, pull it out whether it’s for someone else or for you to sustain you through a hard time. That’s really what it’s all about, right?

Andrea: So when you took the Core Message course, it was basically a three-month period. I thought that it would be a 5-week deal but I realized very quickly that you guys were like “Woo, wait a second this is a lot more to process than I have time for in one week at a time and it made total sense as we kept going.”

So I tried to take all of what you guys were saying then I also listened to some other people who know a lot of people say they want to make changes or they want to figure stuff out for themselves. They want to find their things. They want to find their passion but they need accountability and that sort of thing.

I thought all this together seems to me like what people really need is they need bite size things to chew on for a period of time and over a period of time. That’s the reason why I went with 6-month program because I thought what would be the most transformational thing I think would be a coaching program for six months.

And if I could just disseminate the information a month at a time with a module at a time, something for people to focus on for one month and then move on to the next thing that maybe would make more sense. So that’s the reason why you guys and your feedback was so helpful to me in deciding what to do here.

Linette Bumford: Again, it has taken me all this time, but life had to happen. I had to let things call today or culture. I had to let those things happen in order for God to show up like when we want to do the fast diet. Oh well, it’s going to happen but it’s not going to sustain you, you know what I mean? So yeah, I think it’s progress and I think that’s really a good observation on your part.

Andrea: So who do you think should consider doing this program?

Linette Bumford: You know, I don’t want to speak for everybody but what I’ll do is I’ll speak for myself. I knew I had something inside of me. I knew that I was being called to something. The question was what was the thing? What made me me? Not made me different, didn’t make me special, right? I mean, I am different and I am special. We are all different and especial. We are who we are, right? But what was it about me that I needed to own but what was it that made Linette Linette, and it was my experience. It came down to figuring out what it was about my experience and then what was it that I had to say, I guess.

It’s great to just tell people “Yeah, I’ve been through a lot of stuff. You wanna hear about it? Here it goes.” But what was the purpose in all of that and then finding a way to own it? So being creative is sometimes an agonizing process. You taught me about the six stages of creativity, like there’s a very agonizing stuff in there where you’re like “Huh, this is just too hard.” You know, I want to go to the easy thing, the thing that I know how to do right.

But if you look at yourself in the mirror and you’re like “I’m ignoring something. I’m ignoring the gut feeling. I’m ignoring my heart. I’m pushing something aside,” and you are getting frustrated by that and you know that there’s that thing inside of you, take the class. Don’t try to figure out what it is before the class because the course is going to pull it out of you. I’m just saying. It will pull out of you. It pulled it out of me in a way that I just never imagined but don’t try to figure it out.

Again, I’ll plan this out, I’ll figure it out, or I’ll go into the class. I’ll be the superstar. I’ll be the teacher’s pet like that’s all we do, right? We try to over analyze it and I did it. I said “No, I’m just sure; I’ll sign up for that. I don’t know what the heck I’m doing.” I said it from the very beginning. I was like “I haven’t had any clue, but I’m open and that’s all you have to do.”

So if you’re feeling it and your heart flutters when you think about whatever it is and you just have no idea how to wrap your mind around it, take the class. It’s going to help you bring structures to the chaos. It’s going to bring clarity where there’s fog. It will help you own you. I think sometimes we let the story or our experiences own us and take us captive but it allows us to take those things captive.

Andrea: Amen! Oh my gosh that’s the perfect way to put that. Yes, yes, I just got goose bumps all over my body and I’m even crying because that is so what I want for people. That is so what I want for people.

Linette Bumford: I’m telling you that as a student and I love that at the academy, yes, it did that for me.

Andrea: Oh so cool!

Linette Bumford: It allowed me to take really difficult things captive and own them and not look at them like scars but sword and at the end like just that little spark, it will be an unstoppable fire when you’re done. When I was done with the class, I was unstoppable.

Andrea: Yes!

Linette Bumford: I still don’t have any idea what I was doing but I was unstoppable.

Andrea: Exactly! It’s like the internal positioning like that “OK, there are still stuffs to be done but I’m ready to go.”

Linette Bumford: I’m determined and I’m energized and I’m going to keep going. And having that fuel, I want to get there and that is my story. We’re all getting there, right? So yeah, I want to get there. I’m going to do it. You know, people come to me and they’re like “You’re so audacious.” And I’m like “Why not? How do you live with yourself going what if?” I’m like “No, I’m not a what if-er, I’m a why not-ter, because I have a hard time with the what ifs.”

I have more regrets, not with what I did but it’s what I didn’t do. I’ve learned that failure, I almost chase it now. I’m like “Bring it on.” And something that may seem small for us could be huge for someone else. We never know when that’s going to inspire greatness to someone else, right?

Andrea:   Totally!

Linette Bumford: So yeah, if you’re feeling the thing, if you’re feeling anything, if you’re hearing this and you are like “Yes, yes” then take a class, just take it. I had a hard time believing that words are not going to show up and really help you own and take your personality and take whatever your name is and whoever you are, take that captive. And sometimes that’s all you need. You just need to have permission to take your life captive and sort of your life taking you captive.

Andrea: Awesome! Thank you so much for your generous endorsement and for sharing your own story and feedback along the way. And yeah, I’m excited for you and where you’re headed. I have another friend who said to me before “You know, it just seems like we’re not supposed to know where we’re getting to because it could just overwhelm us like we just don’t know and maybe we can’t handle that right now and I think of that with you for sure like who knows. I just don’t know but it’s some place, I’m pretty sure. Some place special.

Linette Bumford: Yeah. I hope I’m going somewhere. I know I am.

Andrea: Yeah, absolutely!

Linette Bumford: And again I write about the goal, the goal, the goal but even through the process, I’ve had to learn to appreciate the journey and pulling over and taking it all in because it’s so easy to get somewhere. I still do this when I’m driving around, like “I gotta go, I gotta go. I’m late, I’m late.” But I was just missing it and I’m still learning. I’m a work in progress but you know I’m learning to just slow down and just enjoy the little things because God is everywhere and He’s everything and He wants us to like the arrival, right? The arrival, the steps along the way, or the “Mile Markers” you want to call them. He wants us to get there but He also wants us to get there happily, does that make sense?

Once you get there gradually, like “God, I finally arrived. What a trip!” How many people have come home like “Oh it was traffic. There was this.” “I’m so sorry that your trip here was so exhausting.” We want to arrive like that. He wants us to arrive happily like “I’m so excited to be here. Let me tell you all these things we didn’t plan but it happened along the way?”

How difference that would make when we interact with people? I thought these amazing things that I just didn’t plan but happens along the way and how awesome it were. Even things like getting a flat tire or bad weather or whatever. If we can just look at them as God’s way of slowing us down and just appreciating those things.

Andrea: Well, thank you, Linette!

Linette Bumford: Welcome! Thank you for having me. I’m so excited to help with the academy. I mean just watching you of what it was about a year now, right? It was last August that I began to see you progressing and succeeding and the fire that you continue to have to help people. I’m excited to see how God continues to move in your abilities to help us find our voice.



An Open Letter to Multi-Passionate Creatives Stuck in Creative Chaos

Dear fellow Multi-Passionate Creative,

Creative chaos is how I would describe the ideas bouncing around in our heads. It’s a fun place to play but it’s not very helpful when it’s time to make any kind of decision about what path to take with your life or business, is it? Untended, chaos breeds more chaos and pretty soon intelligent, ambitious people spin their wheels so fast they (and everything around them) turns into a muddy mess.

How are you supposed to build a platform or business around confusion, overwhelm and frustration? You can’t. Not a powerfully sustainable one, anyway. If you can’t make up your mind and decide on an idea to pursue, you’ll keep jumping from one passion to another without gaining traction on any of them.

Compounding the problem are all of the voices out there ready to give you the exact plan for this or the perfect blueprint for that. If you just follow their plan, you’ll end up with the results you want.

It sounds great, but who’s plan should you follow? What “proven” tactics are the ones you should use? Should you follow one or synthesize them all? And what if a better option comes along while you’re in the middle of implementing the one you thought you chose?

Whether you’re spinning your wheels trying to decide on an idea to pursue or you’re spinning in circles trying to decide who to listen to, you’re probably not getting anywhere. Fast.

Before you spend the last of your continuing education budget or eek out one more drop of effort to build your platform, please STOP.

This is me, grabbing you by the shoulders, looking you in the eye, saying:

Friend, you are smarter and more capable of making your own decisions than you think you are. I know what it’s like to feel so lost in your own head that you can’t make sense of the cereal box, let alone Facebook’s newest algorithm. I know what it’s like to know you’ve got more to offer the world but you’re so lost in the chaos of choices before you and the chaos of voices yelling from the Internet to see past your own keyboard. It’s time to lift your head above the fog and listen to your own voice.

It was only a few short years ago that I was so lost in my own creative chaos that I was a bottled up mess of ideas and ambition that I verbally exploded from the internal pressure on a regular basis. It took realizing the pain I was causing others to make me stop saying terrible things to myself about being “crazy,” “scattered,” “a mess,” and “a waste.”

If you’re saying terrible things to yourself, please stop for a minute and look me back in the eye and answer me this:

  1. Who do you say that you are?
  2. What message is on your heart to share with others?
  3. What do you want to offer the world?

If you know the answers to these questions, then write them down in big letters and throw them up on the wall behind your computer and use them as your internal compass when you have decisions to make because if you align what you do and what you say with who you are, you will gain traction and make an impact.

However, if you struggle to answer these three questions, it’s time to take a reflective moment in time and figure it out.

October 23-27th I am offering a free 5 Day Challenge to help you nail down these answers in an elevator pitch. And if you think this is just some simple formula you can Google, you’ll be doing yourself a disservice. I know exactly what it’s like to be where you are right now and I do not see your elevator pitch as some simple fill-in-the-blank. You are more beautifully complicated than that. Your multitude of talents, your fierce ambition and your passion to help others deserves to be honored. That’s exactly what we’re going to do in the Nail Your Elevator Pitch 5 Day Challenge. Stop spinning your wheels and sign up NOW (HERE).

You’re talent and message are worth it. I’ll see you inside.


Your Voice Matters,

How a Killer Elevator Pitch Could Change Everything

Voice Studio 26

4 years ago I was introduced to the concept of an “elevator pitch.” It’s a 20-30 second statement about who you are, what you offer and who you serve. The funny part was that I wrote about 15 elevator pitches for different aspects of who I am and what I could do. The hard part was that I didn’t want to be put into a box because I knew I had a lot to offer, and yet by not making one clear pitch, I was saying that I really didn’t know who I was or what I was all about. How can other people know if they want to work with me if I can’t say what I do or who I am?

A KILLER elevator pitch that intrigues and invites others to get to know you and your business better, but it also helps YOU be able to figure out who you say that you are. What if your answer could be so clear, succinct and powerfully authentic that you magnetize your ideal partners, clients and collaborators? Well, I have something that could help!

Listen to this short episode and then join me for the Nail Your Elevator Pitch 5-Day Challenge. I’ll be offering tips and feedback on your own elevator pitch in a Facebook group for 5 days. By the end of the week you’ll have a better idea of who you say that you are so you can attract the right people to you and your work.

Mentioned in this episode

Play here (the red triangle below), on iTunes, Stitcher or TuneIn Radio (Amazon Alexa) or wherever you listen to podcasts.

Are you ready to create and deliver your Killer Elevator Pitch? I’m excited to offer a FREE “Nail Your Elevator Pitch 5-Day Challenge,”October 23-27th, 2017. In just a few minutes a day we’ll take your boring answer to “what do you do?” to a wow-worthy status. I’ll be in the Facebook group every day to guide you through the process and offer strategic feedback, specific to YOU, so by the end of the week, you’ll be ready to rock your next cocktail party.

Don’t miss this free and easy opportunity to take your self-awareness and personal brand to a whole new level! Sign up today.


3 Reasons a Killer Elevator Pitch Will Make You More Confident

Networking is hard enough as it is. One night you finally get the courage to go to cocktail hour at the conference you’ve been attending for two days. You throw on the outfit that makes you look powerful and interesting. You stand tall in front of the mirror and give yourself a wink, just before leaving your room. You even find someone to meet you there so it’s not so awkward. But just as you press “L” on the elevator wall, your heart sinks, “My elevator pitch sucks! What am I supposed to say I do?!”

Do you find it difficult to answer the “what do you do” question? Most entrepreneurs and multi-passionate people do. They might have an answer that gets them by, but it doesn’t really represent who they are and what they have to offer. In fact, sometimes that “pitch” that’s supposed to draw people in, pushes people away.

Have you settled for a simple statement about your current job, which gives no real hint of who you really are and what you really have to offer? Isn’t it frustrating to be reduced to your job title when you know you are so much more? Sharing your boring response over and over can be crushing.

But what if you could have a KILLER elevator pitch that intrigues and invites others to get to know you and your business better? What if your answer could be so clear, succinct and powerfully authentic that you magnetize your ideal partners, clients and collaborators?

If you had a killer elevator pitch and you knew just how to deliver it, you’d have a built in engine that builds momentum in your conversations from the get-go. Here are three reasons why:

1. When you know who you are and what you have to bring to the table, you don’t have to worry about looking weak. Your weaknesses will fade into the background as you draw attention to the magnitude of your strengths.

2. Your killer elevator pitch isn’t about getting yourself to FIT IN to a company, industry or relationship. It’s about clearly stating who you are. When you share it, you’ll attract those who want you and what you have to offer like a magnet.

3. When you deliver a killer elevator pitch in YOUR style, over time you’ll develop more and more confidence in your “voice,” making you more likely to speak up clearly when it’s your time to do so.

Are you ready to create and deliver your Killer Elevator Pitch? I’m excited to offer a FREE “Nail Your Elevator Pitch 5-Day Challenge,” October 23-27th, 2017. In just a few minutes a day we’ll take your boring answer to “what do you do?” to a wow-worthy status. I’ll be in the Facebook group every day to guide you through the process and offer strategic feedback, specific to YOU, so by the end of the week, you’ll be ready to rock your next cocktail party.

Don’t miss this free and easy opportunity to take your self-awareness and personal brand to a whole new level! Sign up today.



Earn the Right to Be Direct by Connecting First

Episode 24 with Amber Hurdle

Amber Hurdle is a teen mom turned powerhouse businesswoman who has worked with international celebrities, Fortune 500 companies, and women in business worldwide. Whether she is empowering female entrepreneurs, teaching them out of the box business strategies, or energizing and educating leadership within an organization, Amber’s straight-shooting “velvet machete” and warm personality never fail to motivate others to strategically up their game in business and in life.

Find the book and all of the amazing bonus resources at

Find Amber’s Bombshell Business Woman podcast here.

If you’re struggling to gain traction with your personal brand, cut through the creative chaos with the free Focus Your Brand DIY guide.

Play here (the red triangle below), on iTunes, Stitcher or TuneIn Radio (Amazon Alexa) or wherever you listen to podcasts.


Andrea: Well hello, Amber Hurdle, and welcome to the Voice of Influence podcast.

Amber Hurdle: Hey Andrea, thanks for having me. I’m very excited to get to chat with your today.

Andrea: Yes, I am too! And I’m really looking forward to diving into your book, your new book. It’s The Bombshell Business Woman book, and I’m really looking forward to that. But before we do that, why don’t you give the influencer listening just a snap shot of who you are and what you’re doing right now?

Amber Hurdle: OK, well I am probably like a lot of your listeners, a very busy woman, because I play a lot of roles in life. Professionally, I’m an ICF certified coach. I do brand consulting, both with Fortune 100 and Fortune 500 companies, looking up for brand from the inside out. And also with small businesses more of creating their visual brand or their brand messages or even rebranding so that’s the professional side.

But I’m also a mother. I have two children and a step daughter. My step daughter is married and has two children, who are my grandchildren. My husband and I are very involved. We have lots of friends. I’m one of six kids. And so I’m sure like a lot of the people who are listening, I kind of go full tilt all the time and everybody will tell you like “I wouldn’t have it any other way.”

Andrea: Yes, I think Bombshell is a perfect word for you and the people that you’re serving. That’s awesome!

Amber Hurdle: Well, the Bombshell phrase, you know, I made that. I redefined that term to be a Bold, Brave Female Entrepreneur because I saw a lot of women out there like me who was just going all the time and running like crazy and yet they still always felt like they weren’t great businesswomen, or they were letting their kids down.

But they always found that one thing, an area that they could pick on themselves and I thought “No, we’re changing that.” Instead of saying “Look at this one thing I can get done today.” Let’s look at all the things that you did to impact your world uniquely. And so yeah, I refined that term and I hope to embody that most days, some days better than others, right?

Andrea: I love your definition of the Bombshell. It’s like somebody that’s got all this energy and passion and drive, and at the same time a very successful maybe even. But at the same time like what did you say was like one of the examples you gave was questioning the paper plates.

Amber Hurdle: Paper plate mom?

Andrea: Yes. OK explain that real quick.

Amber Hurdle: I have found that for those have gotten the privileged copy of the book, they have been emailing me or text messaging me saying “Oh my gosh, I’m a paper plate mom.” And so I just want explain what that is real quick. So you know, you’re a woman, you’re taking care of your family, you’re taking care of your business, or your employees are counting on you. You’re providing this income for your team which then they get to go home and take care of their families and participate in their community.

You are a community participant. You’re a friend to many people and then you go to your kids’ class party for the first time in a while because of course you have to run your business during the day. And you know, Suzy’s mom comes in and she’s got like these cupcakes and it’s like on a three-tier platter and there’s like crystals and there’s the school mascot on it’s all in the school colors and then your kids signed up for the paper plates, like again.

And so in that moment you break down and you’re like “I’m not a good enough mother.” “Look at those cup cakes.” “My kid is going to be scarred for life. I’m gonna have to pay for therapy because I’m a paper plate mom.” And that’s so ridiculous. I mean your kid, I promise and especially with a boy who does not care that they brought the paper plates. Like they’re just happy that you’ve got to show up to their party and probably they’re just happy that they get to have a party and they’re not working on schoolwork and they’re not thinking about the fact that Suzy’s mom brought cupcakes and you brought paper plates.

Get over it. Think about all the amazing things that you’ve been designed to do that you get to do because of your position and because of the zest that you have for life and what did that look like to your children. They get to watch you do that. They get to watch you become be the best person of yourself through you living out these gifts and serving other people. They don’t care about paper plates.

Andrea: Such a good word. You know, it’s so tempting to do that comparison game. And really, it’s not just about comparison because we can compare all we want. The question really is are we judging each other based on our comparisons? And I think that happens a lot where we do judge ourselves or somebody else based on a comparison. And so one of the messages that I heard you talked about a lot is the importance of encouraging each other and being on the same team. Why is that so important for women in particular to have that mindset when it comes to business?

Amber Hurdle: Well, we’re a little bit behind the eight-ball as it is. I mean, statistically, we create a ton of jobs and we have a ton of businesses but unfortunately the men are the ones who are making all the money. And that could be for a variety of reasons. I mean just disparities and access to learning and education to mentorship. You know they’re different things and I was like to point out, I’m not picking on them. These is just we’re here right now and I don’t think there’s any conspiracy that men are trying to hold us down or anything. It’s just historically, we’re behind and we’re just not there yet.

So why, if you’re already in such a small percentage of women who are creating revenue and running a successful business, why would you take that little energy you have to tear somebody else down when you can in turn say “Hey, how can I help you?” Like even if you’re on the same business, what it would look like? For example, I’ve got one Bombshell who might have to many massages booked that week at her saloon and spa.

So she will call her competing spa and say “Hey, do you have any openings? I’d like to send one of my customers over to you so that they can be taken care of?” It’s in that moment that the customer comes first that there’s a camaraderie and a support system between two women who are fighting like crazy to make a way from themselves and their family and there’s no drama associated whatsoever.

They’re not looking at each other like “Oh well, she does the same thing as I do so I’m gonna talk poorly about her and hope that she fails so that I could win.” It’s like “Hey, let’s win-win together. You’re gonna make some money this week. My customers are gonna be taken care of. They’re gonna be more loyal to me because I did that.” Like what’s wrong with that situation? And I think more women need to have that mindset of looking for the abundance and the opportunity instead of like closing their hands in scarcity and looking for ways to just double down and shut people out because of fear.

Andrea: Yeah that’s really good. I know that you do a lot of work outside of targeting or encouraging Bombshell women. I know that you’re working with companies that of course have both men and women working in them and for them. Why did you decide to focus your podcast, I didn’t mention that yet that you have the Bombshell Business Women podcast, and now this book on women, why women?

Amber Hurdle: I have always had a heart for women. Probably, if I had to pinpoint to two areas; one, I was a single mom and you know just going back to my teen mom story, it’s a different experience to be a woman because while I was clawing to just find a way to provide for my daughter, it was all on me. There was nobody there to bail me out. There was no real consequence for other people who should be doing what they’re supposed to be doing but weren’t, and so it all fell on me.

You know, I was asking my mentor and actually the gentleman who wrote the foreword to my book, I asked him the other day when we’re just talking about things, “Did you ever worry if your son forgot his lunch that day or not? Was that a stress for you during the day?” And he was like “Never.”

So I think women put so much more pressure on ourselves to be everything to everybody, whereas a man can kind of compartmentalize a little bit more. I mean, it’s just how we operate differently and I’m speaking in generalities and nobody, you know, email Andrea and say “Amber is being one way or the other.” I’m just saying in general. That’s kind of how things work. So I think there’s just having a perspective of being female, being a teen mom, or being a single mom.

And then the second part is I have worked in higher education and so the gals who were in school would see me and they started reaching out to me just looking for advice and mentorship. And then eventually, when I worked at Cumberland University started the Women’s council for leadership and philanthropy. So I paired professional women in business, I’m talking about high ranking women, with female students who aspire to be in a career like them. And we had events and we had guidance and facilitation of how their mentor-mentee relationships go. Those female students are still in my life and they still stay in touch with me and I get to follow them now.

So I saw firsthand the power of a woman investing in another woman and that forever changed me. So I’ve always continued to have a student that I’ve either you know paid to be an intern or that I’ve taken into my wing to mentor and so many women have done that for me over the years. Now, I just have this huge platform. I can do it in such a greater way than one at a time.

Andrea: So let’s go into a conversation more about voice for a little bit because we actually met in a training about the Fascinate Assessment and I absolutely love the Fascinate Assessment and its ability to take the personality and describe how it’s relate your voice, how you’re expressing yourself through that. What is your Fascinate Archetype and the advantages that make that up?

Amber Hurdle: Well, I am a catalyst, so that is a combination of a primary trigger of passion and a secondary trigger of innovation. When I am communicating with other people or at my highest level of influence, the things that can help me be more powerful in that massaging is by making sincere emotional connections through that passion trigger and through thinking of out-of-the-box strategies through that innovation trigger.

Anybody who knows me would be like “Oh, Amber doesn’t even know where the box is, like she didn’t even know a box was in the equation.” So I feel like it was very spot on. I love that test because it’s not psychologically how we perceived ourselves. It’s a very good assessment of how other people see us at our greatest.

Andrea: So I know that in your book you talked about the fact that you have used this phrase or other people have used the phrase “velvet machete” about your personality. I love it and when I first heard it, I loved it. Please tell us about what it means and what this looks like in your conversations?

Amber Hurdle: Well actually, I was given that term way back in the day when I was a personal trainer for a short stint. And the person who dubbed me the “velvet machete” basically said that I said what needed to be said. I didn’t hold back but I did it from a place of love. It kind of stung a little bit but they knew that it was really because I cared about them and I wanted them to meet their goals. And so as soon as it stung, it kind of like also felt good.

So what that looks like in my coaching or my consulting or even when I’m speaking is I just shoot straight. I’m not going to sugarcoat things. I’m not going to dance around an issue. We’re going to dive right in because that’s the time. Time is money whether that’s small business or big business and we need to find solutions quickly so that we can change the trajectory of whatever problem I got brought in to solve and start making progress.

So I think not all people are for me and that’s okay. And I think that’s one of the things that Sally Hogshead talks about when she’s talking about the Fascination Advantage® Assessment, you have to find your people and my people want that. My people don’t have time for niceties and not that I’m not nice. I hope you can attest to the fact that I’m nice but a lot of people might tear around something. I’m just going to say it and then help whoever it is that I’m helping find the solution and take action towards fixing that problem. I do it out of love.

Andrea: You know, I’m thinking about how really it plays out in the structure of your book, because in chapter I, you kind of described what the Bombshell Business Woman is and say yeah, that’s me. And then you take us back in chapters II and III to your story, your story as a teen mom and the struggles that you had. So you sort of softening not in a manipulative way but to prepare us for the fact that you’re going shoot it straight through the rest of the book.

Amber Hurdle: Right.

Andrea: And I loved it. So you cover such a wide range of topics from your own story to company culture, to branding, and to how to work with vendors. Why did you write this particular book with that particular scope?

Amber Hurdle: Well, I didn’t want to do a deep dive on one topic because what I have found is that my Bombshells need a lot of help in a lot of areas to go from where they are to where they want to go. And let me explain that a little bit. My clients tend to have been in business for three to five years. They typically have at least three employees, oftentimes they can have several employees or subcontractors especially when you think about like a law firm or spa. You know, how many massage therapist and hair stylists and, you know, institutions you might have.

So what happened was they were a part of another person’s company and maybe they found out “You know, I’m really great doing hair and my book of business is full and the only way that I’m ever going to make more money doing this is to open up my own shop and to have other people underneath me.” Or maybe they just want the freedom or maybe they just have always dreamed to being a business center.

And so they left that company and started their own because they were good at their trade but they never really slowed down to lay the foundation of a healthy and successful business. They never really created a company culture. So ultimately, they struggle when they’re trying to market consistently because they can’t communicate those core pieces of their business that are so important to them that is basically left up to interpretation to every graphic designer or website designer or whoever they try to hire to help them.

And so between putting processes into place and teaching how to put together a basic business plan, goal setting, networking, and all these things that maybe they never slowed down to put a plan behind, this book is for them. Now, well I deep dive in the future? That’s left to be seen. Probably so, I definitely know I have a leadership book coming next because I have neglected my corporate clients this year in favor of really deep diving with my Bombshells. But I think you know just to address wide and tell my story first because you cannot compartmentalize business from life.

Your life is the owner of your business and so those things just merged together and we all have stories. You know, yeah I was a teen mom and now I have an amazing life. That’s the short version of it but I’m not special because I did that, like there are so many stories out there. There are so many people who have overcome many things and sometimes people use that to fuel them and to inspire them and even sometimes say like “I’ll show you world.” And other times, people allow that to drag them down or they say, “Well, I could do this if these things weren’t true.”

So I felt like it was important, just kind of part of my velvet machete that I say “OK, let’s keep it real. This is what happened.” And that was a hard story to tell. It’s been a long time since I was a teen mom. It’s been a long time since I’ve had to think about you know waking my dad up and telling him because my mom was like “I can’t know when your dad not knowing.” You know and looking my parents in the eye and explaining “Hey, I know I’m in charge of all these things at school and I’m a leader in my high school, but guess what, everything is about to change.”

And you know having to unload that on them and then also to re-experience the love and support that they returned to me. I mean, that was just very overwhelming, so I feel like it gave me a little bit of an opportunity to go back to a place that many Bombshells are right now. And it also gave me the opportunity to say, “So whatever it is that you’ve gone through or you are going through, there is no excuse. Now, let’s get to work. Here’s what you need to do. We have to work through these things. You have to find a therapist. You have to journal. You have to do whatever it is that you need to do.”

And I’m not ashamed to say, I spent seven years in my 20’s in therapy. Seven years, OK? So I didn’t do all this figuring out of life on my own and I still don’t, like I still don’t have everything figured out. It’s a journey, but it’s a journey that I’m willing to accept because I’m not going to let the actions of other people or decisions determine what my future impact on humanity in serving other people in this world is going to be.

Andrea: All right, I love it! If that’s not inspiration, I don’t know what it is. I think that one of the things is that you really accomplish in any of us. Accomplish by sharing the story of our struggle especially our struggle starting out is that it turns into a redemptive message when we’re able to do something with it and we’re able to show people that “Yeah, you know what, it doesn’t have to stay like that forever.” Just like what you’re talking about and I find that to be incredibly inspiring and powerful in bringing people out of the woods and having them look around and say, “You know what, I can make a path through this.”

You really did have me, in one page, I cried and then I laughed and then I cried again. In one page and it was the page about you telling you that. All right, so on page 21, I’m going to just quote you “Once you design your plan for your unique business, you’ve done the heavy lifting for good. From there, you can tweak the essentials as your business evolves and grows. Once, you build the foundation, everything else starts to fall into place.”

I think this is a really great point and you’ve already touched on it a little bit, but would you take us deeper into why this is so important to design a plan, to understand your company culture, and brand message and all that from the foundational start of your business?

Amber Hurdle: Well, unless you want to run around like a crazy woman for the rest of your life, you will have to at some point delegate responsibilities and tasks to other people. If you are super clear on who you are as a business, like who you serve, how you do things uniquely then you can teach other people that. So they’re very clear on that. When you know the brand essence that you have, the way that you want people to think about you, the type of experience that you want people to have when they do business with you then your employees can help you communicate that experience and create that experience to your customers and that’s going to help your customer service. And that’s going to help your repeat business and that’s going to help your word of mouth and make your marketing more clear.

And again, I touch on vendors earlier and the most recent episode of my podcast at the time of this recording is my rebrand with Renae Keller Interior Design. And I did get into a lot of these into the show notes because we had to hand off her culture and her brand messaging and her visual brand guide. We started with the graphic designer who helped us create the visual side of things but then we had to hand it off to the videographer. We had to hand it off to the website designer. We had to hand it off to the person who was helping her create marketing materials. We had to hand it off a magazine that she was being featured in all immediately.

So Renae could have started from scratch and explain what her business is all about to all of these people and hopefully set it kind of sort of the same way so that it will have a cohesive and unifying effect. Or she just did all the heavy lifting and she literally hands over all her documents and says “Make this happen.” And they get it because everybody is reading the same song with the same instructions and the same essence. And so falling down helped you enable other people to elevate your brand that it also helps keep your sanity because there’s nothing more frustrating than just trying to take stabs blindfolded at what it is that you’re supposed to be doing.

If you don’t know what goal that you’re moving towards in terms of your company mission or even your annual goals, like in 2017 what are your goals? Well, mine was to publish this book. My publisher said, “Well do you want to be in the October sales catalog?” This is in January that’s probably a bit of stretch “Or do you want it to be in the January catalog?” And I said “Well, at the end of last year, what are my Glamour Goals,” which is the process I teach in The Bombshell Business Woman, “Was that my book would be published in 2017.”

So I might die trying but let’s make it happen and it did, because next year’s goals are going to be impacted by whether or not this book is published. Last year, starting my podcast was a huge, huge goal because that enabled me to really get even further clear on the content of this book. So everything builds on each other and if you aren’t clear on your foundational elements then like what are you even doing other than going crazy.

Andrea: And probably driving everybody else crazy around you.

Amber Hurdle: Oh yeah, especially your employees, like you want to see an employee quit. And I know not all of your listeners have employees and I certainly have plenty of listeners and people who are in my audience who are thinking about starting a business or it is just them. And so these concepts are transferable.

Again, a lot of my one-on-one clients have employees and so you want to see an employee run the opposite direction from you and your brand and all the time that you’ve invested them in terms of training and all that kind of stuff. They’ll run away if you seem uncertain. Because if they don’t know where they fit into the big picture, they’re going to go find a place where they can make sense of their life.

Andrea: So how do you handle that if you’re a business and maybe you do have a business or you play a leadership role in a business, a major leadership role or some sort of an ownership or management that you know that you probably need to get more clear on some of these foundational elements. But it’s so hard to take time away from, maybe you’re super busy and you don’t even feel like you need it. I mean, why is it important to still put the time and effort into that?

Amber Hurdle: I think it’s an issue of sustainability. You might be busy and that’s typically, you know, my typical client is insanely busy and you know the very first thing that I do with them is map out their calendar for the entire year. We talked about busy season and the lighter season and when realistically you’re going to get stuff done.

But you will never be able to create the margin that you need to have a sane life and to actually next-level your business so you can create even more revenue because now you have space for creativity or to even delegate things to let you operate more as CEO or as the genuine general manager and not as the person who’s going in and delegating and popping in to fix things because nobody really knows the direction and you are personally a required element to keep things going.

And some of us want that in our business like obviously my brand is Amber Hurdle Consulting, so Amber is going to be doing a lot of the work. But if I wasn’t able to hand things off to the team members and the vendors that I have in place for me to able to do only the things that Amber can do, there’s no way. I mean, I would just hang it up. I’ll just sit by the pool every day and be thankful for the bliss life that I have. There’s no way that from a sustainability standpoint, anybody can maintain a level of joy and fulfillment from their work if all they’re ever doing is chasing their tail.

Andrea: Oh yeah and if you’re spending all of your time, if you’re spending so much of your life in that business, in that job then why wouldn’t you want that.

Amber Hurdle: Yeah and I’m just going to say like for real you can miss one episode of The Bachelor to sit down for an hour and work on some of this stuff. And it might take a few months for you to get it done but that time invested is like one minute of planning, saves 10 minutes in execution. I think it’s how that works. And I’m a psycho planner, probably too much sometimes if I was being real. I like to plan and so I understand that’s natural for me and that’s not natural for other people. But find resources like my book or find a time strategy system that works for you. Keep trying until whatever works naturally for you, a system you will actually use. And I talked about time management versus time strategies in my book as well.

I think time management is a misnomer. There’s no way you can manage time. You can only be strategic with the time that you have ahead you. Those are key things that I think in our Snapchat, microwave world, we forget that we can slow down and we can be present with a bigger picture and not just that exact moment and the selfie before us.

Andrea: Well, when it comes to you know, creating this foundation, you make a distinction between company culture and the brand. Would you share with us what distinction is and why it’s important to understand it?

Amber Hurdle:   Absolutely! So your company culture is like the family rules of your business. It’s the essence of who you are and so that would entail things like your company mission, your company vision, so like why are you a company? What do you aspire to be as a company, your value. So again, the family rules. I mean, what’s most important to you? How do you make your decisions? How do you understand how you’re going treat each other? Is that integrity? Is that an example of excellence?

I give examples; I believe American Express who I use to talk about these values and then also your service standards. Do you always expect your team members to smile? Let them know that on the front in, like that shouldn’t be a rule that should just be understood, follow up or have ownership of problems. Those are all service standards that you can establish.

So at that point, you can be consistent with your decision making whether you have to make a hard decision like letting go of an employee. You can point to “Well, you know here’s what we agreed to on the front in when you became a part of this work family. These are the ways that we live here and this is just a non-negotiable and so I’m afraid at this point, we’re gonna have to part ways because I can only have people who are going to live out this culture in my business.”

In the same way, you can praise somebody in front of everybody if that’s something that they enjoy or drop them a note if they’re more of a private person. And say “You know, in this particular situation,

you exemplified this particular value.” Or “I have yet to see anybody uphold this service basic so intentionally.” And so it gives you an opportunity to encourage and edify your employees as well and it also helps you make decisions if it’s just you. If you don’t have any employee, is this opportunity a good one for me?

You know, somebody reached out and they want strategically partner on this particular project, is this fit for me? Will you go back to your culture? Does it fit your vision? Does it fit your mission? Like what’s the expectation is that your customers have of you in your business? Is it going to distract from those things or will it strengthen those? So that’s like your ruler. That’s your company culture.
What do people believe about you? What do potential customers and customers think about you?

So when you think of Apple, what do you think of? They’re very specific of tangible things that we attached to a white apple with a bite out of it. That’s their brand but there’s a huge culture of innovation behind it. And everything that Steve Jobs created in this culture of excellence and you can’t mess with their phones. You can’t change the programming on it because they believe that simplicity is the most important thing and that will create a better end-users experience.

So because of that cultural belief, it then became a part of their brand that some people hate that. They’re like thin Android. I want to be able to do whatever I want to do with my phone. I love open source and so, good. Now, they’ve eliminated those people. They’re appealing to the people who think that elegance is simplicity and they just want their freaking phone to work or their computer to work you know. I mean, it differentiates you.

And then at the top of this business success pyramid that I talked about, you create that culture and you create the business brand that at each individual in your company, whether it’s just you or whether it’s lots of different employees or subcontractors. Everybody has a personal brand too and that’s where I know you’re an expert in. So I’ll leave that to your future episodes. But you know, what the people say about you as an individual and how does that fit into the business brand to strengthen up brand while honoring that culture.

Andrea: Thank you so much for that distinction. I really believe in that idea of understanding who you are so that you can express it accurately and I think it’s so often gets lost. We think we know who we are but can’t really quite articulate it.

Amber Hurdle: Yeah. But that’s why I test like the Fascination Advantage Assessment are so helpful because you know, we’ve lived with ourselves every single day of our entire lives, so it’s hard to see what other people find value in what it is that we do and how we interact with people on a daily basis.

Andrea: OK. So I love the red lipstick analogy in your marketing chapter. I think it’s super powerful and even if you’re a man listening right now, I think that you can get a lot out of this. So what is red lipstick marketing?

Amber Hurdle: OK, so my friends used to tease me that I would not even go out to my mailbox without a pair of big sunglasses on and some bright red lipstick, because I like to be very polished no matter who saw me when. And so I could have been like absolutely no makeup on, but I would put red lipstick on and it gave the illusion that I had pulled myself together. Not so much anymore. You will see me running all over running in Tennessee with a top knot in yoga pants and no makeup on, so like manager hopes if you ever see me _____.

But anyway, back then that matter a little bit more I guess in my 20’s. And so when I was trying to describe this to a one-on-one client a long ago, I told that story because I’m like “You’re over thinking this. Like you don’t have to put a full face and makeup on, just put on some red lipstick and do the one thing that’s gonna create the most amount of impact.” So in today’s world especially, oh my goodness, between these traditional marketing strategies that have been around for forever and then pairing it with new marketing strategies like digital media and content creation.

I mean, we weren’t thinking about producing podcast 10 years ago, like that wasn’t a thing. I mean, it was a thing but not in masses like it is now. You know, I just broke it down to three categories. So you pick just a couple of things out of your active marketing strategies, a couple items out of the passive marketing strategies and a couple items out of the keep-in-touch marketing strategies and then you do those things. And you do them well and you don’t worry about all the other things that you could be doing or everybody says you should be doing on every blog and every social media post that you’ve ever seen. Focus on these things for at least three months. You measure them. That’s very important. Is this working and how is it working?

At the end of that three-month period if it’s working, do more of it and fine tune it and get better at it. Be more strategic in how you’re doing it. And if it’s not working then ditch it and do something different. Or if it’s maybe just a onetime thing then you replace that onetime thing with maybe another flexible thing. But just put on the little red lipstick. Stop trying to like be Kim Kardashian with all of this extra shadowing and contouring and false eyelashes. It doesn’t really add any value to your business. It just keeps you busy in front of the makeup mirror all the time.

Andrea: Thank you for sharing that. I think it’s very impactful. You know, Amber, this is been such a fun discussion and you have given us so much. And yet, we barely dip our toe in all of the information that is in your book. So the influencer listening is dying to buy book now. When does it going to come out?

Amber Hurdle: Well, it launches officially on October 1st, so you can go to and there’s a link to Amazon, Barnes & Noble, or Books A Million or wherever it is that you like to buy your books. And you can preorder it before October 1st. But importantly go back to and then opt-in for the bonuses because for a limited time, I am also giving you a 40-page workbook that goes along with the books so that you can write all your notes and everything that I tell you to do in the book is actually going to also be in a workbook. You don’t have to write any margins in the actual book.

Remind me, Andrea, and I will send you that as well. And then there are 30-day affirmations so you can keep up your Bombshell journey with a daily positive sound bites to set your intention for the day. If you are a Christian or even not a Christian and just want to have some encouragement and something inspirational, there’s a seven-day biblical truths for Christian women in business. A seven-day devotional that are _____, just drawing on verses that have helped me remember like who God made me to be and to keep focused on that instead of beating myself up, like so many of us love to do at times.

And then we also created a book study guide. So there are two options there. If you wanted to do like a onetime meet up with a fellow fempreneurs. We described that to you and give you a facilitator’s guide. Or if you want to do a four-week weekly meet up, maybe you go to a girlfriend’s house, you meet at a coffee shop. Everybody brings their books and talks about how they’re implementing the strategies and you help each other and you mastermind. And really, I would love to see groups of women coming together to work through the Bombshell experience together because that is where the power really lies.

And so we are going to share like all different kinds of things, like what should you serve, or who’s house should be at and then we tell you if somebody’s monopolizing of the conversation, how do you handle that. So nothing has been left uncovered. So there is no reason to hesitate. You know, just go to your local Chamber of Commerce, or if you’re in an online group, you can maybe create a private Facebook group and work through this together. You can meet on Skype or Google Hangouts.

So many different online ways that you can meet in person and not physically be in person to walk through this with your fellow sisters. Women supporting women is probably one of the biggest messages that I have. And if we want to create a powerful financially sustainable business network, we have to start helping each other.

Andrea: Hmmm and all this for the price of one book.

Amber Hurdle: $14.99, I know. I tell people, I’m like “I’m giving away the farm.” This is what I feel called to do and there are not enough of us out there. I mean, there definitely other women speaking to female entrepreneurs. But in comparison to the number of men who are doing it, it’s a very small group. And so I just want to do everything I can to help people who are willing to invest in themselves and be successful.

Andrea: Awesome! OK so go to and get those bonuses, order that book, and order four or five of them because you’re going to need to do this with your friends.

Amber Hurdle: Well, I’ve got little secrets too. I mean, I called them my Bombshell boys. I have men who listen to my podcast. They take my advice. They email me and say “This is what I learned and this is how I fight it,” and they take my Bombshell Business Bootcamp. I mean, this is a book that speaks directly to women but a man can obviously find value in this. And even women or men in leadership and companies because we’re talking about hiring and firing and leadership and all different kinds of things.

Andrea: All right. Well, thank you so much for all of the value and wisdom that you brought to us today.

Amber Hurdle: Thank you, Andrea! I appreciate being a part of this and also for all that you’re doing to your listeners.